GUIDE TO PRODUCT PHOTOGRAPHY FOR THE RESOURCEFUL ENTREPRENEURby Steven S. App critic and consultant
If you are considering selling products online there are a number of things you need to get right in your business to be successful. Finding the best products that are in demand at cheap wholesale prices so you can increase your profitability, is the main key aspect. On its own, though it will not be enough to guarantee success in business as there are a number of other vital aspects you need to get correct. One of the most vital is presenting your goods in the best possible light that will help increase your sales volume.
Why You Need High-Quality Photography
A picture says a thousand words which are why you need to spend the time making sure you get this aspect right. Have bad product pictures will damage your bottom line as they will discourage buyers. Having great imagery will dramatically increase conversion rates and make you stand out from the competition.
Company Product Images
Most wholesale suppliers have pictures available of the products they are selling but you will find that the quality is not good in many cases. Taking your own photographs is a great way of improving the quality if carried out correctly and it is definitely worth spending the time to do this. It does not have to be an expensive process as most cameras now are of the highest quality and if you have a smartphone bought over the last couple of years, the quality produced is now exceptional.
Before you take any of your own product pictures you will first need to create the perfect set up so that it is presented best. Make sure you use a white background with fantastic lighting by using bounce cards if possible. Using a tripod will help the camera's focus to produce higher quality pictures.
If you do decide to take your own product pictures then you will need to make sure that the camera flash is turned off. Go to the setting to set the balance to auto from white along with selecting the highest quality option available. If you are using a professional camera you will need to get things such as the shutter speed correct to carry out a number of experiments to see which settings return the best results.
Once you have taken lots of different types of photographs of your products, it is important that you evaluate them to find the best ones to use. If you are not fully happy with the quality, do the process again until you have outstanding pictures that will sell your products. Try different angles, lighting along with camera settings and keep on experimenting until you are happy with the outcome.
Retouch Your Photographs
There are many sites and apps you can upload your photographs to enhance them. You can add important sales information to the photographs to increase conversion rates along with eliminating any photo digressions. If you have not done this before it will take time to learn how to best use the software to retouch your photo but it is time well spent. If you can afford it then using a professional for this part can help produce the best quality that will boost sales.
Take careful steps in moving forward in business to start off right. All of these steps take time and money. you might consider funding your startup. One common mistake is to rush the process when first starting out as you want to get everything live as soon as possible to start making money. This is not the best option as it will actually cost you more time as you will have to eventually go through each product changing the pictures to a higher quality image. Use this guide as you move forward with your new business.
Created on Sep 4th 2017 06:12. Viewed 507 times.