Guest Blogging: How To Create SEO-Friendly Guest Blogs

Guest blogging is an important aspect of Digital Marketing. Millions of bloggers around the world are posting their guest contents on various guest blogging sites. 

Without SEO, there’s no high-ranked content! SEO (Search engine optimization) is an integral part of digital content marketing. When you’re a guest blogger, you need to write SEO-friendly guest posts so that the website gets a higher rank on the SERP (Search Engine Results Page) and you in return get plenty of visitors! 

So, the next question arises, how to create search engine optimized guest contents to become a more prolific guest blogger? 

Well, take note of the following SEO-friendly things before writing your guest blogs. 

It’s no brainer that keywords are what make the otherwise normal content SEO- friendly. Before writing your guest blogs, you must do thorough research on your target keywords. There are plenty of keyword research tools available online that’ll make your job easier to find the right keywords. These tools will allow you to check the competition rate or keyword difficulty rate of certain keywords. Choose keywords that are relevant to your niche and target audience. First, choose the main keyword and then consider adding three-four secondary keywords. In your guest posts, you can even add 2-3 long-tail keywords to enhance the user experience. Use keywords in your meta title, meta description, and sub-headings. Note: Do not go overboard on keywords as keyword stuffing is strictly not accepted. 

The algorithms of search engines, like Google, are constantly updating so you need to be more cautious than ever. Create relevant, plagiarism-free and errorless guest contents to get a higher ranking on the SERP. Proofread your contents to check for grammatical errors before posting them. 

Search engines, for example – Google, likes contents with readable texts. Your readers want the same thing from you. Readable contents provide a good user experience to your target audience. Try to use short and crisp sentences. Use subheadings, bullets, numeric list, transitive words, images, citations, graphs, PPTs, etc in your guest blogs and articles. 

Internal links are links that take you to another page of the same website. On the other hand, external links or backlinks take you to the webpage of a different website. Add both internal and external links to enhance the SEO-friendliness of the guest blogging website. 

Always choose a well-established guest blogging site for submitting your contents so that you have a higher chance of gaining more readers.  

Report this Page