Grow, Build & Scale your EdTech Business with Digital Marketing

EdTech or Education technology is a massive industry which is growing at a very fast pace. However, it is a big market but companies dealing in EdTech industry face a lot of struggle in order to stand out in such a massive competition.

If you’re also the one who is in the EdTech business and your business has been stuck at the same level for a long time now, it’s high time to finding new ways to scale your EdTech business to the next level.

Well, we being a top Digital Marketing Agency in Delhi came up with the new collection of techniques that can help your EdTech business to grow and gain a competitive edge. Our set of growth techniques includes:

• The recognition of a potential prospect,

• Development of content to lead them through the journey, and 

• To convert them into a delighted customer.

Well this may sound as a rocket science, but let us tell you it’s not. But, this method of growth is known as Inbound Marketing. When it comes to scale the companies, inbound marketing strategies are more reliable and proven.

Following are some digital marketing strategies that can help you to build, grow, and scale you EdTech business using inbound marketing techniques –

 Discover Your Ideal Audience –

This is probably the most important action that is needed to grow and scale an EdTech business. It is extremely important that you identify the ideal audience that you want to target. If you identify your ideal customer then you will be able to create content specifically for them.

However, when you outline the characteristics of your ideal customer, you need to consider

 Their work duties, 

 Their goals and objectives, 

 Their difficulties and challenges, and 

 Their decision-making process.

To get this information, you can visit some appropriate online discussion forums. Or you can do a research on your target market as well.

 Curate Relevant Content for Audience –

In the next step, it’s recommended that being in the EdTech Industry, you should frequently release content to address the most common concerns that are raised by your buyer personas.

The content can be in the form of text-based content and visual content. The text based content includes:

 Blog posts,

 Case studies,

 White papers, and

 E-books.

However, such content can be an effective way to provide info. With engaging titles and by using the best keywords you can maximize the reach of your content while getting the attention of your target market.

Talking about the visual content, it gets shared on social media 40 times more as compared to other kinds of content‘. Therefore, your business’ content strategy must include visual content along with the text content. Some of the nest example for visual content is:

 Infographics. and 

 Video clips etc.

 Try to Provide Value to Potential Clients-

When you post a premium content and a prospect shares his contact detail in return, it becomes your lead. But, getting leads is not enough because it won’t efficiently scale your Education Technology business. You’re required to nurture your potential customers i.e. provide value.

The best thing you can do is to build a lead nurturing campaign with the marketing team of a Digital Marketing Company in Delhi for offering the valuable info through email. If you can successfully establish a solid partnership with your consumers, it can turn into a great way to make them bring in even more leads to your site.

One of the best ways of being engaged with your potential clients is to use automated system. The reason being, when you Edtech business expands it becomes challenging get engaged with each of your lead on an individual basis.

However, in the automated process, with some marketing automation software programs, you can get contacts as well as send out individualized emails to each of your leads. This process will nurture your leads till they convert into consumers.

 Get You Business Reviewed by Genuine Clients –

Did you know more than 80% people trust the online reviews and then only make a decision? Therefore, if you can flood your business website with positive testimonials then it can be a reliable strategy for growing your Edtech Company.

These testimonials can be in the form of a case study:

Case study that shows that how your EdTech business helped the consumer to overcome the challenges. Hence, the testimonials should be written in such as way that show what was accomplished with the help of your business.

You can also ask your SEO Services in Delhi to create a specialized testimonial page on your website that shows all the quick reviews from various consumers. One of the most important things is to mention the name of the individual with a photo and company details in the end of the review. It indicates that the testimonial originates from a trustworthy source.

 Leverage LinkedIn to Establish Your Business –

LinkedIn is one of the best social media platforms especially when it comes to businesses. However, it can be used to:

 Develop brand recognition,

 Generate leads, or

 To develop strategic collaborations.

So, at first, create a professional company page on LinkedIn which contains all the information of your business. And then optimize your company’s LinkedIn page using the most sought after keywords to make it easier for the potential clients to find your business online.

If you’re not sure which keywords to use, ask your SEO Services in Delhi, they will research keywords for you.

Remember to post informative content on your timeline so that your followers can feel engaged. Doing this develops trust among your audience and your chance of turning them into leads and eventually in the customers also increases.

Final Words –

Well, these were some of the best strategies to grow and scale your EdTech business. But, always remember that growing your Education Technology firm is not an overnight task, so you need to have patients.

However, we can assure you that with the appropriate strategies of a Digital Marketing Agency, your company will increase its ROI as well as the customer base. The techniques we discussed above are a effective set of long-term strategies that will help you in accomplishing your EdTech business’ goals.

If you’re still finding it difficult to grow and scale your EdTech business, you can anytime contact OGEN Infosystem (P) Ltd., the best Digital Marketing Company in Delhi. So, rely on us because we’re here to help!!!

Sponsor Ads

• Ad Space Available - Rent it Now!

Report this Page

Created on Oct 19th 2022 05:30. Viewed 157 times.

Share on APSense

Comments