Google Update Will Affect Sunshine Coast Businesses

Google's been at it again! Barely a week goes by anymore without the search engine sneaking in yet another algorithm update. And these updates should not be taken lightly as they will affect your business.

Google's search ranking algorithm is constantly evolving as the company strives to create the best user experience. That's fair enough, right? That's what it's all about, keeping the customer happy.

The most recent announcement made it clear that site speed will be a core search ranking factor from July this year. And yes, slow sites will be penalised.

Speed, SEO and Ranking

There's been talk about this for years so it comes as no surprise. What it does mean, however, is that you need to address any potential problems now.

Google has long been focused on relevancy when it comes to SEO and ranking. This new move is interesting - and perhaps worryingly - different.

As of July 1, your mobile website will need to load to Google's strict standards. Could it be that the search engine is frustrated by the number of organisations that have still not made their sites mobile-friendly? This update reads like an ultimatum - speed up or die!

Best Sunshine Coast Web Design

What can you do? Well, you can use Google's site testing app and figure it out yourself, or you could engage a professional. The smart monkeys will be choosing the latter. You see, there's no easy fix here; there's no one button you can hit to speed it all up.

This is about the whole package. This means taking a look at your organic search traffic and reevaluating your content. It could also mean tweaking your current website design or even rebuilding it.

No, you scream! I'm not splashing out on a rebuild. That's fine if you see it as a cost. But when you see it as an investment it's a whole different ballgame. As anyone who has experienced Google's wrath will verify, getting on the wrong side of this giant is not a smart move. You will be penalised; you will lose your ranking; you will lose sales.

Act Now

An investment now will not only save you money later but also help grow your customer base and market share. What it comes down to it, it's about ensuring you use the best website design Sunshine Coast.

Why do you need the best website design? Because it's not just about speed. Google's ranking algorithm also looks at quality content, links, ease of use, relevance and more. This means you need a solid digital marketing strategy.

Whilst we have until July 2018 the early indications don't look good. Many sites that have been speed tested already, nationally and internationally, are below what Google expects.

There are ways of increasing the load speed and ranking of your current website but be sure to weigh up your options by talking to web design Sunshine Coast professionals. If there are other problems with your site, like mobile compatibility, it might be more cost effective to get a new website built. 

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Created on Feb 14th 2018 23:55. Viewed 516 times.

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