Google Adwords Campaigns: The Future of Google Ads in 2020

Google Marketing Live 2020 has come and gone, and brought with it significant changes to Google’s marketing and advertising platforms. We’ll be going over a number of the main changes here, and what they’ll mean for your SEO and Google Adwords campaigns.

The changes presented in  PPC Los Angeles for Google Ads 2020 bring with them some exciting new opportunities for business owners and advertisers alike. generally , ads on Google are given greater reach and connectivity, resulting in greater potential gains in both visibility and conversion for digital advertisers and their clients. Through changes like incorporating ads into Google Discovery and giving advertisers greater control over their ad bids, Google is ultimately giving businesses greater opportunities for conversion on every Google Adwords campaign and SEO initiative.

#1: Introducing Ads to Google Discovery

Google’s Discovery App has gone a year without ads, but starting later this year they're going to be introducing their first ads. this is often quite literally an entire new channel for your Google Adwords campaign, and Google has said it'll be using machine learning to maximise the relevance of every ad, successively resulting in greater value from your Adword bids.

Google’s own research suggests that 76% of consumers enjoy making discoveries while shopping. Given the character and intent of Google Discovery, they’re predicting that introducing ads to the platform will present big yields for Google Adwords campaign initiatives. The new ads are going to be in their own dedicated format (heads up, SEOs!). Large high-quality images are going to be the first draw of every ad, and Google won't be allowing stock images, watermarked images, and similar. Beyond that, each ad will support a 40-character headline, 90-character description, and CTA button.