Google Adwords an advertising service by googleby Manoj Singh rathore Digital Marketing Head and Founder
Earn money through Google Adwords
Google Adwords is an online advertising service that is provided by google where advertiser pays amount to show there advertisement to users. Google AdWord system is partly based on keywords and cookies predefined by the advertisers.
When an organization advertise with AdWords, a firm is making an investment in the business, to get maximum profit through Google Adwords we should first understand how adwords work and what benefit it will provide to an organization.
Grow your business with Google Adwords
Online advertisements lets us target our ads to the type of customers an organization want, and filter out those you don’t. When an organization advertise online with AdWords, it can use different targeting methods to reach potential customers for the purpose of generating leeds for an organization
A firm should take advantage of distinguish ad formats and concepts to customize your ads to attain the business goals. Different features can be added to an advertisement like a clickable “Call” button to get more phone calls, or using video ads to showcase your brand.
The basic principle of adwords works on choosing a keyword, a suitable keyword should be chosen and then create an advertisement that will appear on the SERP based on that keyword
An organization pays to Google AdWords each time an advertisement is clicked. The price to be paid to google will be calculated on the basis of each click on the advertisement, which is known as cost-per-leed (CPL).
Here are some of the Google Adwords concept that could work for an organization:-
Get specific about the target audience
When an organization advertise on websites or on mobile apps that broadcast Google ads it can get even more specific by choosing the age of the people you want to reach, the types of sites they visit, and their areas of interest.
Only pay for results
A firm can decide how much they want to spend, and pay only when customers interacts with the ad, like clicking the text ad or watching video ad. An organization puts their bids according to what is best for the organization in the long term.
Advertise across platforms
Get connected with potential customers no matter where they are on, their computers, tablets, mobile phones, even in apps
Google Adwords plays an important role for any organization, as many organizations are working on marketing strategies and everyone is keen to get the best out of their investment made on marketing. Google adwords is one of the best way to increase the sale, the basic concept about advertising and generating leeds from it, depend upon the quality of the ad, make sure you make an advertisement an eye candy for the potential customer
To know more about Google Adwords you can look through the Digital marketing course at techstack.
Also Read:- A briefing on the new Google Keyword Planner
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Created on Mar 5th 2019 04:50. Viewed 299 times.