Google Ads - Guide to Working Campaign Types

by Kanika Ahuja Digital Marketer

Google Ads are an advertisement platform. Previously it was Google Ad Words. It is also called as PPC. The world of Paid Ads online is often a rather confusing one, filled with acronyms and jargon. Often multiple labels can be applied to a single ad The two simplest ways to categories Paid Ads are to split them into Search Ads and Display Ads.

The world of Paid Ads online is often a rather confusing one, filled with acronyms and jargon. Often multiple labels can be applied to a single ad The two simplest ways to categories Paid Ads are to split them into Search Ads and Display Ads. In this, Advertiser has to pay a certain amount of money to the publisher for each click on the ads. There are following types of ads they are-

1. Search Network

2. Display Network

3. Video (YouTube)

4. Shopping campaign

5. Universal App campaign

Search Network-

Search Network only campaigns allow you to display text ads on search engine results pages only. These are designed to seem when the buyer is already trying to find a solution or product. The most common form may be a Google Ad; these are the paid-for results that show above organic results once you use Google to look for something. If you want to learn more about more google ads, digital marketing, or seo, join Best SEO Course Institute in Delhi.

Display Network-

It is Popular for viewing image advertisements, the Display Network (DN) has over a million domains to display ads.

Video (YouTube) Campaign-

Advertisement on YouTube with Google Ad words video campaigns. You can choose ad formats that can be used to skip the ad after five seconds or as a six-second video buffer.

Shopping Campaign-

Google Shopping Ads don't have a lot of setups and there aren't many options to choose from. If you want to view items from your e-commerce shop in Google Shopping, you'll need to set up a Google Merchant Center.

Universal App Campaign-

Promote your app easily across Search, Display, and Video Networks with the Universal App Campaign. This is the perfect place to set up ads for your app because of the power of Google.