Get a career in business analytics

by Cheryl Robert Financial Analyst

The term and use of big data is nothing new. In fact, more and more companies are beginning to utilize big data and associated analysis approaches as a way to gain information to better support their company and serve their customers. Business analytics, or BA, is an important component of most successful modern businesses. However, the definition of this term can be rather ambiguous, and is constantly changing. There are many business analytics certification courses available throughout India. As such, companies use business intelligence to detect significant events and identify/monitor business trends in order to adapt quickly to the ever changing environment.

SAS industry solutions surface information in the context of each industry's unique business problems. Examples include credit risk management in financial services, expediting drugs to market in life sciences and identifying cross-sell opportunities in retail. It is one of the most sought after courses in business analytics. Companies, barraged with data from the web and other sources, want employees who can both sift through the information and help solve business problems. As the use of analytics grows quickly, companies will need employees who understand the data.

Get a career in business analytics:

Analytics, as an industry is set for exponential growth. With more data being available in digital form, need for smarter, faster, data based decisions is only going to increase. Starting a career in business analytics is good if you want to build on your deep business experience, whether as a subject matter expert, technical writer, project manager, sales person or recruiter, just to name a few possibilities. All of this experience you have adds up to something and has prepared you to be a great business analyst. If you are willing to learn to present big ideas to executives, help drive change in organizations, see the big picture and see the details, then this is for you.

Challenges in business analytics certification:

A combination of lingering tough economic conditions and increased competition makes today’s customers more price-sensitive and less brand-loyal. In years past, midsize businesses could plan for seasonal peaks and identify long–‐term trends. Now, social media can instantly alter market and sales projections. Compounding these challenges is the enormous and ever-expanding amount of data that must be quickly, effectively, and securely managed – a costly and time-consuming challenge for a business of any size. Business analytics certification will make you ready to tackle all these challenges at the go.

Benefits of business analytics certification course:

It helps improve the decision making process by speeding things up. It helps better strategy alignment by keeping things cost efficient. It responds to user need for availability of data on timely basis. With detailed insights into business performance, organizations can easily see where they need to make changes to streamline operations. Business analytics certification course has many such benefits for the organization. Business intelligence software can give users greater insight into manufacturing costs and the ability to adjust production on the fly for greater profitability. Armed with the ability to quantify, communicate, deliver and measure the value they create, these modern day magicians understand that statistical expertise alone is not enough.