Future of Social Media Marketing in 2019

Social media is constantly changing. Be it the new platforms coming up, or the existing platforms such as Instagram, Facebook, Whatsapp, etc., come up with innovative functions and features that are suitable for the users. Changes like these help users to engage with their favourite brands, and give marketers an opportunity to understand their audiences through these tools.

Ensure to lookout for social media marketing trends in 2019

1. Video content is more engaging

To an ever-increasing extent, we are seeing customers connect with video content via social media. All things considered, videos get more engagement in comparison to any other content on Facebook as well as other platforms. With the rise of live video streaming, Facebook has seen the highest rates of engagement. By adding interactive features like polling to live streams, Facebook has invested quite a lot in this.

2. Growth of stories

With Snapchat originally starting stories, Instagram and Facebook have now joined the bandwagon. More and more users are now migrating to stories as they prefer the 24 hours content which is temporary.

While Instagram stories ruling social media, Facebook and Snapchat have their own set of followers. Marketers should consider placing their ads on Facebook or Instagram stories as it will get a higher reach.

3. Using emotion is equally important

Social media marketing is all about developing a connection with the audience. All your efforts go waste if your customers don’t feel anything when consuming your content. The audience should feel connected to your brand which makes it easier for them to distinguish you from your competitors.

It is critical for your content to appeal emotions in your target customers. In a recent study by a leading social media agency, they found that ‘Love’ and ‘Haha’ are most commonly used reactions on Facebook as compared to ‘Like’.

As social media is ever-changing, what works today may not work tomorrow. With every business improving their social media presence, it is imperative to stay ahead of times with a digital marketing agency to assist you for the same.