FUTURE OF DIGITAL MARKETING IN INDIAN INDUSTRY.

by Amarendra chaurasiya Blogger at Times Era

Digital marketing provides a number of the foremost powerful techniques of selling wherever traditional modes of marketing fail.

In the past few years, there has been a great change in the world of marketing. Whether it is advertising, promotion or sales, digital marketing has taken over the traditional marketing. With the help of digital marketing, a businessperson can connect with his customer at any time. With the upgrading of technologies and Social Media, the demand for digital marketing will only increase in the coming years.

The growth of digital marketing

Let’s have a look at some interesting facts to give you an idea of how and where the world is heading as far as digitization is concerned.

· The Digital India Campaign started by PM Narendra Modi aims at encouraging each Indian to use digital platforms.

· Low cost of mobile phones is making it easy for people to go online. In fact, India has one of the largest population of internet users. By 2020 there will be more than 500 million Internet users across the country. 3G penetration has revolutionized the market scenario and created ample business opportunities for companies to reach out to customers online.

· It is estimated that by the year 2020, every company around the world will have an online presence. But in order to get high search engine rankings and increase customer base, these businesses will need digital marketers to guide them at every step.

· The e-commerce industry is growing at breakneck speed.

· More than 70% of marketers believe that traditional marketing models will not be sufficient to grow their business. They are developing marketing strategies by considering the digital media users in mind. As of the year 2016, 35% of companies already have a digital marketing strategy in place. They believe that this move will help them increase their revenues by 30%.

Internet & Mobile– Some Facts and Figures:-

As per a recent study, although internet penetration in India is yet to cross 16% of the population, however in absolute numbers this percentage works out to nearly 10 times the population of Australia.

According to a recent report released by IAMAI and IMRB, internet penetration in India has crossed the 200 million mark by October 2013. Besides, it is estimated that there will around 243 million internet users in the country by June 2014, leaving behind the US as the world’s second largest internet base after China.

Moreover, India has 110 million mobile internet users of which 25 million are in rural India. Of these 5 million internet users in rural India 70% access the web via mobile phones.

Not just that India with more than 82 million monthly active Facebook users spots the third position in the world after the US and Canada and it is expected that the country will have the world’s largest Facebook population by 2016.

Future of Digital Marketing in India

The advent of the digital marketing has opened up a novel landscape of doing business i.e. online business.

According to a survey- by 2017, India will have around 600 million internet users that ultimately create a fascinating business opportunity to sell services and products to a growing population of tech-savvy internet users. Recently, booming prevalence of digital India campaign is also adding lots of new flavors and fervors to the future of digital marketing in India. Growing startup trend is another reason that plays the significant role in creating a great scope of digital marketing in India.

The most common problem that startups face is lack of funds and digital marketing can rescue them as the most cost-effective blessing in disguise. It is highly economical and equally powerful way of conversion-oriented marketing. All the digital marketing maneuvers can also be quantified through powerful digital marketing tools like Kiss metrics, Google Analytics, Google Website Optimizer, etc. that make it one of the most result-oriented modes of marketing.

Key findings of some of the Recent Digital Marketing Surveys are –

· 34% of the companies already had an integrated digital marketing strategy in 2016

· 72% of marketers believe that the traditional model of marketing is no longer sufficient

· Company revenue driven by internet marketing will get increased by 30%

· In 2017, 80% of businesses will increase their digital marketing budget

· Digital Marketing budget may surpass the IT budget in 2017

Report source: Bia Bihar

These are some important surveys regarding digital marketing. If you are interested to join the digital marketing course in west Delhi. KIndly visit us at www.kodereytechstack.com

Thanks for reading:)

Authored by -Amrendra Chaurasiya