Fundraise to support the needy during COVID-19 crisis
by Akshaya Patra NGO in India - Akshaya PatraThe COVID-19
crisis has jeopardised the lives across the globe. And, the low-income and marginalised
sections of the society are the worst affected. Not only has the crisis taken
away livelihoods, but it has also intensified the hunger situation. It is
estimated that - COVID-19 pandemic could
put over 130 million more people into the chronic hunger bracket by the end of
2020.
Many NGOs are
already responding to the woes of the needy by providing relief in various
forms – food, shelter, safety kits, clothes, and the like. To aid the relief
services, generous donors, corporates and volunteers have joined hands with
these NGOs. Supporters have also stepped in to conduct fundraising campaigns to
garner support for the on-going relief activities.
Triple
benefits of a fundraiser
A fundraiser
has a positive impact on 3 groups – The creator of campaign, the beneficiary,
and the NGO. The campaigner becomes an inspiration for others to join a good
cause. The NGO receives necessary funds to continue and or expand its service,
and the beneficiaries receive ample support to overcome any lack. For example,
if you have conducted a fundraising campaign for a mid-day meal NGO, you become
the source of knowledge and inspiration for those in your network. The NGO
receives fund to sustain the meal programme and also expand its service to
benefit more children. The beneficiaries, i.e. the children receive their share
of regular nutritious meals resulting in their overall growth and development, both
cognitive and physical.
Steps to create a fundraiser
To reach a
larger section of the audience, creating a fundraiser solves the purpose. There
are various fundraising ideas
that one can come up with. You can create a fundraiser as part of your birthday
celebration, wedding, housewarming ceremony, to honour a loved one, or as a
goodwill gesture during festivals and days of national and international
importance such as Diwali, New Year, Independence Day, World Wildlife Day and
many more.
To create a
basic online fundraising campaign,
here are a few steps:
·
Choose the NGO you want to support
·
Create a title for your fundraiser
·
Fix a fundraising goal
·
Promote your campaign across various digital platforms
·
Thank your donors for helping in achieving the target
Fundraise to
support COVID-19 relief services
Among the
many NGOs that are striving to help the needy, The Akshaya Patra Foundation, an
Indian mid-day meal NGO is one that has been providing relief in the form of
food. To address hunger of people coming from challenging backgrounds and
low-income sections of the society, Akshaya Patra began its COVID-19 Food
Relief Service on 25 March 2020. The Foundation is serving cooked meals and
distributing grocery kits across 19 states of India. The NGO also initiated the
Happiness Kits Programme to support nutrition, hygiene, and education needs of
its mid-day meal beneficiaries.
Akshaya
Patra’s service addressed the woes of many
people in need
When the
lockdown was announced, three sisters from Guwahati, Assam had lost their
parents and did not have access to the basic necessities and food. They were minors
who neither had any money nor were they able to work. The Akshaya Patra
Foundation came to rescue them from their misery. Grocery kits were distributed
to them with dry ration that could last for a few days.
42-year old
Ramprakash, living in Vrindavan, Uttar Pradesh found it very difficult to feed
his family of six members. Though he was not the only bread-winner in the
family, their earning was hampered due to the lockdown. Their financial
difficulty makes them worried about spending even a single rupee. Akshaya Patra
feeds cooked meals in the form of nutritious khichdi to people in need.
Jila is a
parent of a son and two daughters who are mid-day meal beneficiaries in Bengaluru.
After the lockdown, their earnings were reduced by half and they struggled to
make their ends meet. As a part of Akshaya Patra’s Happiness Kits initiative, MDM
beneficiaries received these kits that support nutrition, hygiene and
education.
Create fundraising campaigns to support Akshaya Patra’s service during
these testing times.
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Created on Oct 20th 2020 06:55. Viewed 400 times.