Fundamentals for SEO Marketing Strategies

by Kevin Smith Author

Mastering SEO continues to be a work in progress. While the industry has had enough time to try out different strategies and tactics to decide what works and what does not, there is still a lot of maturation that has to happen before the SEO nut can truly be called cracked. There is, however, a core foundation of rules that help your San Francisco SEO services’ strategy succeed; here are a few of them.

Focus on Your Web Site

End users are checking your site out because of something they saw or something they need. That means their patience will be fairly limited. Your site needs to be uncluttered, easy to navigate and most importantly, fast. Fast loading websites keep customers; slower loading websites lose customers. Additionally, Google ranks your site in part based on your speed of loading.

If you can focus on making your website super fast, even better. Optimize and streamline the formats of the media you use. Get rid of any links that do not relate directly to your product. Eliminate any data that is not needed or data that slows down your loading time.

Be Mobile Friendly

More and more, search engine rankings are being influenced by how mobile friendly a site is. This happens two ways. One, Google has said they use mobile friendliness as part of their ranking algorithm. Two, sites that are not mobile friendly are not visited as often as sites that are because the smart device has in many ways begun to replace the PC. While Google says it doe not (or cannot) track web traffic, it does indirectly influence SEO rankings because of primary and secondary landing page visits.

If you have a lot of people landing on your page and immediately backing out of it, only to visit the second-ranked site, Google will pick up on that. That might be interpreted as your page is not loading properly or has dead or irrelevant content, which can affect your ranking.

Use Long-Tail Keywords

Long-Tail keywords are related more directly to your product and are not single words. They generally will get less search traffic, but will have a higher than usual conversion rate. The more specific the keyword is, the less it will face competition, but if you make it too specific or obscure, you run the risk of losing potential customers. By coordinating with your San Francisco SEO services provider, you can identify multiple long-tail keywords that will set you apart.

Quality over Quantity

Your website content drives customers and the more consistent and high quality it is, the more customers and potential customers will visit it. The desire to bring in web traffic often prompts website owners to place a premium on the quantity of content. In reality, quality of content trumps quantity every single time. Making sure your content is well researched, verified and well written goes a lot farther than populating your site with dozens of content items.

As you work with your San Francisco SEO services provider, remember these rules. Follow them and you will in all likelihood see an increase in traffic and in repeat visits.