Free Important SEO tools for 2020

by D2D websitesmarketing Digital Marketing Agency

Free important SEO tools for 2020

SEO stands for “Search Engine Optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on search engines. All the major search engines such as Bing, Google, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. SEO tools are the tools which help you to rank up and visible your blog or website on the first page of major search engines search result. We have listed Free Important SEO tools for 2020 to increase the SEO of the sites and increase more traffic to the websites. Some of these SEO tools are listed below.

Google Keyword Planner

Google Keyword Planner is a research tool from Google to help you understand the volume, competition, and cost of any keyword. This Keyword Planner is designed to be a pay-per-click tool that helps to understand the popularity of the topic, suggested bid, and competition. However, This tool also can be directional in assisting you in determining your SEO strategy. Google Keyword Planner is free software.


SEMrush is a leading analysis tool that helps users to evaluate their competitors as well as their content. This tool provides robust metrics and allows users to get top-performing pages, content, and keywords. SEMrush has been successfully helping many website owners and e-commerce entrepreneurs to understand the SEO strategies of their competitors. This tool is one of the most popular SEO tools among small and medium-sized enterprises. This SEO tool offers the best help for SEO, ad campaigns, PPC, backlinks, SERP, Keyword research, and much more.

SEMrush offers three plans. The Pro plan is $99.95, the Guru plan is $199.95, and the business plan is $399.95. There is also a quote-based Enterprise plan that you can customize according to the specific needs of the entrepreneurs.

AWR Cloud

AWR Cloud is an easy to use, an intuitive tool with best-in-class search position monitoring that earns an Editor’s Choice and a smattering of features across all the SEO buckets. While its functionality isn’t as deep as our higher-rated ECs, AWR Cloud is an affordable and well-designed option to keep your SEO strategy and search rankings up to date

AWR Cloud is an industry-leading tool for search rank tracking. It has Google Analytics integration for backlink and domain data, Google search console integration for keyword research, Social keyword tracking, Sleek interface, Localized ranking results for SMBs, and Tracks Google algorithm changes.

Google Cloud Platform

Google Cloud Platform is an infrastructure-as-a-Service solution that delivers excellent performance and is ready to deal with your Big Data problems from the get-go, for a reasonable price. It generates bills in minute-level increments. GCP has excellent usage of spike handling. It also has a unique internal data center to data center networking. It has an Easy-to-use Big Data analysis with BigQuery. But the drawbacks are that it has on;y three data centers, fewer software options than Amazon Web Services, Expert system knowledge is required to make the most of the service.

Moz Keyword Explorer

Getting outside the world of Google, Moz offers the ability to analyze keywords, SERP or on-site page optimization, links. Moz gives the functionality of entering your page on their website for limited SEO recommendations, or you can use its extension – MozBar. The basic version of Keyword Explorer is plenty sufficient as far as free tools are concerned. The pro version offers a more comprehensive analysis and SEO insights that are well worth the money.

Authority Labs

Authority Labs is another highly useful SEO tool that comes with a super-easy super-friendly interface. With Authority Labs, you can easily set up multiple sites and optimize your SEO campaigns. It also helps you acquire location-specific rank tracking to laser target your audience. Users can also track the strategies and SEO campaigns used by their competitors in the market.

Key Features:

  1.   Keyword Targeting – Effective keyword targeting with keyword research tools.
  2.   Free Trail – Authority labs also offer 30 days free trial.
  3. Global Tracking – You can easily do both local and global tracking for different countries and cities.
  4. Daily reporting – Receive in-depth reports with daily rank checking that helps you analyze where you are standing.


Serpstat is a one-stop-shop when it comes to SEO and digital marketing solutions. From running your ad to optimizing your SEO and content marketing campaigns, it helps you with just about everything. The Serpstat tool does competitor research, Keyword research, PPC analysis, and so forth. The dashboard is smooth and easy to use to avoid complexity. Plus, it also helps website owners to keep complete track of the backlinks of their competitors.

Serpstat offers four different pricing plans that include monthly and yearly subscriptions. The lite plan costs $69 per month, the Standard plan is $149, the Advanced plan is $299, and the Enterprise is $499. You also get a 30-day free trial.


SEObility is a powerful all-in-one SEO software that helps you monitor your website, which comes in handy in SEO optimization. With its daily updates and link building tools, SEObility helps entrepreneurs improve their search engine rankings with ease. It crawls all the linked pages of a website efficiently and finds issues, such as duplicate content and broken links.

The basic plan, designed for beginners is available at free of cost. The Premier plan designed for professional websites is available at 30 days of a free trial. After a trial, the plan costs $50 per month. The final Agency plan is $200 and is perfect for large websites and agencies.



SEO tools are an essential consideration to help optimize a website for search engines. Using an excellent SEO tool will always help you to bring the best results and quickly improves the search engine ranking of a website. Many tools differ in the scope of their function yet also analyze different SEO factors. Also, with these tools, you can easily optimize your content and keep an eye on your competitors. In the field of Digital Marketing, the most important areas to be analyzed for SEO are keywords, content creation, backlinks, domain, and social media.

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About D2D websitesmarketing Innovator   Digital Marketing Agency

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Joined APSense since, October 18th, 2019, From Delhi, India.

Created on Jan 17th 2020 05:56. Viewed 2,192 times.


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