FOR A BETTER DIGITAL MARKETING-PPC is considerable

by Mary J. Hill Marketing Manger , Freelancer

Understand,

First, what is PPC?

Pay-per-click, is a form of advertising that allows you to pay a fee to have your business website on the search engine result page (SERP). When a customer types in specific keywords or phrases to the search engine. Your website name will appear as per the ranking. By this you get the quality leads. When you hire PPC Company in Noida, the difference of working exposure will tell you how to approach. Pay-per-click advertising is most common in search engine results like Google or Bing, but is also used on social channels.

As a client if you are wondering where you can find pay-per-click ads, they are the results you see before and to the right of the organic search results. For instance, when you check out the ad that came up in my search for 'cards'.

PPC terms you shall know about

When you have planned to work with the PPC Company in Delhi NCR, there are a few terms you should know. Below, we review the main elements of a PPC campaign, ranging from broad to the specific needs.

SEM (SEARCH ENGINE MARKETING)

Importantly, the objective of all types of digital marketing is to rank for a target keywords, and which you can do in all ways. SEM refers to every type of digital marketing which is done on a search engine, like Google, Yahoo, or Bing. When you take a service of digital marketing related for your product or services make sure that you know the best about it.

SEM is an umbrella term that encompasses both paid advertising and search engine optimization, that is, ranking organically for the keywords. It is important to note that not all PPC occurs on search engines-social media has PPC ads, too.

CPC

Cost Per Click (CPC) is the amount that an advertiser pays for each

Click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed.

CAMPAIGN

The first step when you start working with the Best Pay Per Click Company in Noida is deciding about your ad campaign. You can consult well with the provided digital marketer i.e., how to convey the key message or say theme to get across with your advertisements.

KEYWORDS

Every ad within your product or service will target a set of relevant keywords or key terms. As per experts the keywords tell search engines which terms or search queries you want your ad to be displayed alongside in SERPs. Once the PPC Company in Noida fetched out the relevant keywords, you can set a micro CPC specifically for keywords within your ads on all social medium platforms.

LANDING PAGE

Landing page plays a very important role when you are opting for digital marketing promotion. A landing page is a critical piece of your paid advertising strategy. Your PPC Company in Delhi/NCR enables you to know that the landing page is where users will end up once they click your creative PPC ad. Whether it's a dedicated webpage, your homepage, or somewhere else, make sure to follow landing page best practices to maximize conversions.