Fixing Bugs – the Next ‘Big Thing’ in E-Commerce?

by James Smith Passionate Technical Writer Bugs can be pure poison to e-commerce sites. Layout bugs and flawed interactive features not only leaves a poor impression on users but can in some cases even lead them to think the site has been hacked. Page errors and site maintenance are even more disruptive as they can outright prevent users from proceeding.

1) Focus on the Critical Paths First
In e-commerce, the chain really is no stronger than its weakest link. You might have brilliantly designed product pages, but if the checkout process is ridden with bugs, potential customers will still abandon. And similarly, you may have a great checkout process but if users find your site suspicious or misinterpret product features due to layout bugs on the product page, many will never stick around to actually breeze through that brilliant checkout flow. A better web development can help you get rid of all these issues.

2) Layout Bugs and Flawed Interactive Features: Minimize Their Occurrence
Progressive enhancement is when you gradually enhance a basic “baseline” user interface with increasingly sophisticated features based on the capabilities of the browser and device displaying it. This allows the site to always work perfectly fine in older browsers and on less capable devices because they are only tasked with displaying layouts and features they were designed to handle.

3) Server Errors and Site Maintenance
There are three fundamental approaches to lowering the pain of blocking server errors and site maintenance:
A) Make recovery easy
Making recovery easy is a matter of making sure the user can seamlessly resume where they came from once the error has been fixed. A key aspect of this is preventing data loss.
B) Offer alternatives
Error pages aren’t created equally. Offering users alternate ways to complete their goal or interact with your brand can be a great way to minimize the pain
C) Incentivize users to return at a later stage.
Incentivizing users with coupon codes or similar offers can give them the necessary incentive to wait for your site to return to normalcy.

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Created on Aug 29th 2017 02:23. Viewed 566 times.

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