Five SEO elements your site designer should be able to work withby Cybernet NY A Digital Agency
A beautifully designed website is destined to run aground in today’s crowded digital market without built-in SEO elements. Think of it like a Michelin-starred gourmet restaurant on an uncharted island. Everyone would love to visit, but how is anyone ever going to find it in the first place?
This is why every agency specializing in website design in NYC, or at least every agency worth its salt, should be in a position to seamlessly incorporate these five SEO elements in their design process. Pay attention, because this is how you get a more exceptional online profile – or, in keeping with the earlier analogy, a Michelin-starred gourmet restaurant in Times Square.
Instead of turning to blanket or generic keywords, your site designer should narrow your market by adding geographic terms to the mix. This will help you pit yourself against local SMEs instead of intercontinental conglomerates, thereby maximizing your odds of ranking higher in local search results.
RELEVANT ALT TAGS
Leaving the alt tag blank or simply naming an image img1.jpg is a wasted opportunity, and just too lazy. Your designer should describe the images using relevant terms and keywords instead.
UNIQUE META DESCRIPTIONS
Even if it does not make a considerable difference in your search rankings, your designer should include a unique Meta description for each web page. It will act as a mini advert and entice your targeted audience to click on your site.
Incoming links from other websites are critical for your SEO success, but your designer should not forget to link from page to page within your site. If you are not up to date on the changing algorithm, Google values links at the home page that go to interior pages and make the site easier for users to navigate. While we are at the subject, the links between the pages should also be descriptive. Instead of vague “learn more” or “Click to enter,” links with “learn more about our services” and “click to enter our contact us form” should be used.
An HTML site map is a great navigational tool that gives Google Bots and your site visitors a quick rundown of the different categories of information they will find on your site. So, make sure that your site has one.
A website designer and an SEO company in Long Island, NY, in one? It does not only sound like a more economical decision. It is a more prudent decision – one that is also more efficient. Working with and translating your needs to two different agencies can turn out to be a chore before you know it. So, make sure you partner with a designer who knows how to add these SEO elements to your site because that is how you can bring increased traffic to your website and drive up your sales.
Created on Dec 3rd 2019 08:02. Viewed 76 times.