Five must-have elements on your website landing page for maximum conversions

by App My Site DIY App Builder

The growth of smartphone users has also influenced the web market. Many innovative souls are turning their dreams into reality and establishing their brands online.

Website creators and online app builders like AppMySite have opened new avenues for such businesses and strengthening their goals further.

However, in order to match your growth with the ever-changing market, you must take proactive measures to get an edge over your competitors.

Making a few changes to your website and other business aspects can have a transforming effect. Today, we will tell you how you can optimize conversions by adding and modifying a few elements on the landing page.

Five tips for revolutionary results

Follow the tips listed below and include the suggested elements to ensure higher revenue and conversions. Let us begin:

#1: Create a stand-alone landing page

The landing page of your website should be an evolved and a more informative and dramatic version of your home page. In fact, it should be the one page that acts as a summary of your entire website and brand story.

Hence, it is important that you create a landing page that is complete in itself. It must depict all your major brand highlights without being too wordy. As the average consumer attention span is quite less, the page should have more aesthetic and comprehensively descriptive elements rather than bulky text.

#2: An engaging headline and hero shot

The landing page must have a short and crisp headline that defines the profile of the brand in a few words. It must be creative and catchy, but extremely simple to understand.

This should be backed by a hero shot that may be a prominent image or a short video. Use realistic images that showcase the highlights of your brand website. It may also be an insight into the brand specifics placed above the fold.

#3: Highlight and endorse your USP

Without being too pushy or verbose, highlight your brand features and endorse your USP (Unique Selling Proposition) in a few words. You can also use standard icons if relevant.

Let the first time visitors know about your products and services without digging deep into the website. However, make sure that you stick to a word and image limit as a dense and highly cluttered page may become too overwhelming for some visitors and turn them away.

#4: A summary with prominent CTA

Besides the headline, image, and feature highlights, you can also add a few short sentences that elaborate the brand summary. It should speak of your business goals or mission.

Empower this with a prominent CTA (Call to Action) button. As a standard practice, you can pose a problem or consumer query in the summary and offer the CTA button as the solution. This will redirect and channelize the efforts in the right direction and inspire conversions.

#5: Direct links for app download

Mobile apps have become the ultimate marketplace and a mandatory tool for success in the age of smartphones. Besides, it is important to have an app if you want to retain your new visitors and turn them into returning customers.

Besides, once you have convinced the users about your brand, it is only sensible to offer them with an easy and immediate solution. So, add a direct download button or URL for your Android and iOS apps. Do not forget to elaborate the importance and usefulness of the apps in a line or two. This will further inspire and facilitate more downloads and app installations.

Example:

The landing page of Simplenote is the perfect example of minimalistic yet comprehensive design. It breaks down into all significant elements in a chronological order. It includes a simple yet striking headline with a brand summary and CTA.

Following the list is the images and screenshots of the screens of Simplenote website and app view. Below the shots, are the highlighted features followed by customer testimonials. The page design ends with multiple download links for every device and operating platform, thereby making the landing page wholesome, concise, and helpful.

Wrapping Up!

That was all from our side today! Implement the tips listed above and turn your landing page into a conversion mine.

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