Five Common Mistakes to Avoid in Shopify Website Developmentby BinaryMetrix Technologies Web & App Development Company
Website Design plays a
vital role in the success of any business. However, despite the need to quickly
design and launch your website, first, you need to choose the
professional Custom Shopify Website Agency.
When it comes to finding
the eCommerce store, you can't miss spelling Shopify. Having a broad range of
features and various themes and designs, Shopify is on the top of the list. In
addition to harmony with the Brand, your store must have certain important
functionality with which you will stand out from the competition. Your
customers will be delighted, and this is where Shopify comes into play.
Choosing Shopify themes for your online store is a great solution in several aspects.
It sounds pretty simple - you need to install the theme, add your Brand, set up
product data, and start selling; however, this is not as simple as it
When placing the theme
online on the Shopify portal, there are a couple of common mistakes that most
Wrong Theme selection
The desire to create a
website for selling products and services among the plethora of options is only
possible with the right choice of theme. It doesn't only help the store stand
out among the competitors and enhances the sales, and improves the chance of
Brand's online fame. Therefore, the first and most significant stage of
creating our online identity is the choice of a theme for your website.
Choosing the right Shopify
process for a website and implementing a
project called "creating your own website" is pretty simple yet
tricky. So, all you need to do is stay extra conscious while selecting the
theme. First, consider your initial target audience and the type of business you
want to start online. Then, it is advisable to choose the theme wisely and as
per your requirements. If you are still confused about the theme selection, you
can hire Shopify Development Experts.
Not following the proper SEO parameters
SEO parameters (meta
tags) of pages can be added using regular expressions or specifying a direct
path to them. The basic pages of the site can be prescribed according to a
simplified scheme. This is done in the admin panel section Site → SEO
parameters → Basic Settings.
of SEO parameters
Title — the name of the
page, which is displayed as the first line in the Google/Yahoo search results.
It is shown in the name of the browser tab with your site.
H1 is the title of the
page on the site. It should not be one-to-one as a title, but it should
correspond to it in meaning.
Description — the
description of the page that is displayed in the search results under the link
to the site.
Keywords — a list of
keywords relevant to this page. It won't come on any page of the website.
In the section Site →
SEO parameters → Basic settings for each page, template phrases are prescribed,
which are used by default when adding meta tags. Your task is to edit them for
your region and keywords to ensure good indexing of pages by search robots.
Missing to customize the checkout process
This is one of the major
mistakes that you will commonly find users committing.
By following 'Settings'
->' Checkout, 'you can click on 'Customize checkout 'to install your Brand's
logo, change colors, fonts, and more! It's significant to create the checkout
process to align the rest of your Shopify store's design.
Customize your Checkout
to align with the rest of your store. The most vital thing is to add your logo
and configure the colors.
Improper menu structure
The site menu is a
grouped set of links with the names of sections, facilitating the transition to
other pages. They are called menu items and can be indicated by text or graphic
Every site should have a
menu. It allows you to get from one section to another, find out what other
information there is, and what interesting things you can read. A modern user
is used to getting everything quickly, and thoughtful guidelines on the site are
a guarantee that he will stay with you longer. It's your main task to work out
the structure and make convenient navigation optimally.
Apart from this
Drop-down menu can also be used to save space on the page. It is relevant if
the Internet portal has a complex multi-level organization, and you need to
make the most informative navigation. Placing items in 5 rows is not an option.
The principle of operation is as follows: when you hover the cursor over the
item name, sub-items drop out of it.
With the growing number
of tablet and mobile device users, the importance of responsive design and
layout has increased. The visitor prefers a service with the most convenient
content and fast navigation.
In general terms, the
adaptive layout is a layout in which the design of the site pages changes to
adapt to a specific viewing device. With the help of such a layout, the
convenience of using the site is achieved, regardless of what it is viewed on:
on a phone, tablet, or a regular computer. Even If you want to have such a
responsive design, you can choose a Website Development Agency and
coordinate further cooperation with them.
There are hundreds of
thousands of Shopify websites dedicated to major and internationally popular brands.
These sites contain several mistakes that could ruin the company's online
business. But! The names of the companies are so well known that often the
sites are not even promoted, or SEO is somehow done. Therefore, often various
errors are simply not taken seriously. The same cannot be said about sites
dedicated to less famous firms. Every mistake, even the smallest one, can, like
a snowball, lead to several more serious problems. And, in the end, the result
is the same - the loss of users or customers. Therefore, don't take any
chances, as it can ruin your online presence altogether. Be sure to analyze
your site for errors regularly.
Created on Apr 20th 2022 04:27. Viewed 367 times.