Finding World Class Printing Services

Any company that needs to send printed material to customers or its employees requires a printing service. More often than not, having a professional printing service in-house becomes expensive for a large number of companies. Thereby, the company may need to look online for a suitable print company.

A large number of corporate companies also contact print vendors to print their magazines and newsletters, with the frequency varying from weekly to monthly, sometimes fortnightly as well. Reputed companies which provide book printing and binding services are able to print different types of materials, which also include brochures and custom books.

Brochures are necessary to promote businesses

Irrespective of how much digitization takes over, there will always be a need for brochures, which is why one requires the services of top brochure printing companies. There is a sizeable group of business owners who still feel that a business’s credentials in the hands hold more value than information given online. Also, one can print personalized brochures to make an impact during a meeting with a new client, and is noticeable immediately. High quality print brochures are still regarded as excellent marketing materials.

Orders placed in bulk

The requirement for printed marketing materials like brochures will always be on a long term basis, and the job will need to be done in bulk.  It is for this reason that companies can get excellent discounts on these services. The printing activities these days are carried out through print coordinators, who get in touch with good quality print companies. Bids are placed on the task to be allotted, and the company placing the most attractive bid wins. The best part here is that the client does not pay the print coordinator for the services, but instead the coordinator collects a membership fee from each of the print vendors.  

Points to consider while printing a brochure

Printing vendors need to consider the points given below while printing brochures for any company. Here is how these printed materials can be used in an optimum fashion for marketing purposes:

1) Paper type - The final look is majorly dependent on the type of paper being used. The best results are derived from printing paper that has a coating and is slightly heavy weight, thereby contributing to the finished look.  

2) Use of colors - One can choose a combination of different colors for a brochure. Readers will like to see full color print in front of them. Genuine and good quality pictures further boost the image of the client, helping impress their own customers.   

3) Design and layout - Brochure classifications are of different kinds, one of them being with respect to design and layout. Here are the categories:

a. 4 page brochures

b. Tri fold

c. Catalogs

d. Self mailers

4) Folds - Half fold (4 pages in one-fold), tri fold (left and right flaps with promotional messages, and Z fold (like an accordion) are three options

5) Sizes - Two main print sizes are applicable to brochures- 11”X7”and 8.5”X11”  

Receiving the final product a few days before the actual deadline would help in streamlining other marketing activities.