Finding the right model for your fashion brand: How to get started

by Tony Zega Garments Manufacturing - Custom Wholesale Clothing

Hiring a model for your clothing line is as essential as its marketing. Because, at times, models visually represent your products in a way that you can’t achieve with any other thing. Moreover, research also shows, when people are scrolling over the product images, they usually get attracted to faces and imagine themselves in their place.

Looking for the perfect model can be both affordable and tricky. In this article, we present ways on how to find the right ones and where to find them.

Breaking the stereotypes

When hiring a model, every brand has this perfect, traditional model in mind. However, it is not necessary that your model is skinny, tall, fairly complexed, has perfect abs etc. Any diverse model that accurately represents your brand type is suitable for the job.

Breaking the stereotype when everyone else is busy following trends can take your brand to a new high.

Trying the different types of models

With the evolution of technology, many brands are now realizing that different types of models can be valuable for their product promotion instead of one. For instance, a brand recently did a shoot with female models of all sizes to promote equality. Besides, selecting models because of their size and skin colour won’t get you much public attention.

Finding the ones that fit your brand types

After discussing what type of models actually exist, let us get on to what type suit on your brand or which ones will fit best in your cut and sew t-shirts. What you should be really looking for when hiring a model?

- What culture does your brand represents

- Specific Height limit

- Any specific look or feature

- If they are available on your shooting schedules

- If they aren’t camera shy

- Confident enough

- Know how to pose

Where to look for them?

You have several options and places to look for. They include:

1. Agencies

If you are looking for some high quality professionals, you can post your requirements at various agencies and websites. Remember that this will cost you a lot more than other options.

2. Outsourcing

If you don’t go through the hassle of finding a model, you can outsource it to a company. All you have to do is send them your products and they will find the right model and shoot the pictures for you.

3. Shooting Locals

The best and most convenient method is finding local amateur models. They may not as well be very professional, but will get your job done in less money. For instance if you have a small set up and not enough budget, you can go for this option for your cut and sew clothing.

4. Social Media

You can post it on social media like Facebook and Instagram with a catchy caption to attract all types of models.

5. Hiring a Friend

Working with friends is a good option if they fit to your brand requirement. You both can work comfortably and agree payments up to your choice.