Finding The Economic Times Business Advertisement Samples

Launched in 1961, the Mumbai-headquartered The Economic Times is a broadsheet English daily newspaper. It is the world's second-most widely read English-language business newspaper, after The Wall Street Journal, with a readership of over 800,000 and a circulation of 368,716 daily (as of July-December 2018) according to the Audit Bureau of Circulations. It is published simultaneously from 12 cities: Mumbai, Bengaluru, Delhi, Chennai, Kolkata, Lucknow, Hyderabad, Jaipur, Ahmedabad, Nagpur, Chandigarh and Pune.  

Advertisers place ads in The Economic Times to boost sales of their goods, services or shows. However, without the guidance of professional copywriters/content writers, they have difficulty in wording the ads to achieve the objective - i.e. improve business. Sections of the business industries, therefore, reach out to offline advertising agencies and pay them for assistance with the words and creativity. Those without sufficient budget should look up already printed ads in The Economic Times by similar organisations with similar offerings then adapt what appeals to them for their own objectives.

Such Business Ad Samples, can become the basis of The Economic Times Business Ads for placing as an Advertisement in The Economic Times Newspaper to meet the pressing need in-house without having to reach out for costly external assistance. But first of all the advertiser must be assured that that advertisement goes a long way in meeting the business requirement. One way to verify this is to find out, somehow, how the sample ad fared in the market for that advertiser.

Businesses place a variety of advertisements. Among them are public notices, employment advertisements, tender notices and also annual general reports. These advertisements can be in any of three formats:

Classified Text Ads: This cheapest option of advertising is in the form of text ads in the classified section. These are printed on The Economic Times’s classified pages in run-on-line (ROL) text format. At extra cost, enhancements like screen, tick, colour for more visibility can be made. Ads are charged according to the number of words subject to a minimum of 20 words used.

Classified Display Ads: This Type of advertisement called box shaped ad, which is costlier than classified text ad.

Display: This costliest option has no constraints about the sizes of the ads and is also charged per square cm of the area used for the advertisement. One can choose Full Page, Half Page, Quarter Page or any other size of ad besides the Page and Position - which could be at least 8 cm (length) X 6 cm (width) in case of all editions except that Delhi where the minimum size is 8 cm (length) X 4 cm (width). 

Rebates: Every edition of The Economic Times has a different rate. However, repetition in the same edition or combo-rates with more than one edition may result in an overall cost-reduction.

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