Few tips on how to choose the best SEO company

by Thomas Decker Article writer More often than not business owners do not give enough importance on choosing the right SEO company. They feel that as there are many agencies in the market the choice is ample and hence, the easiest way to go about on how to choose the best SEO company is to look for one that offers guaranteed SEO service at the cheapest price. But, nothing could be further from the truth than this.

The success of any SEO campaign will largely depend on the expertise of the SEO company you hire. The moment you express your interest in finding the right partner for your SEO activities, you start getting calls and emails from the agencies from your locality, city, country or may be even from other countries as well. All of them try to convince you by offering guaranteed SEO service at a low cost. They also try to lure you by committing to get your website on the first page of search engines at the shortest possible time. While there is no harm if they can really stand by their commitment and in fact, sooner they can get you to the first page is better for your business. But, it is important to check they are realistic in making their promises and you should not also set an unrealistic expectation which may lead to frustration and misunderstanding between you and the agency going forward.

Now let’s discuss some quick tips on how to choose the best SEO company. First and foremost point you should look at is the methodology and the process they follow. Make sure they follow only ethical SEO techniques that are in line with guidelines set by the search engines. Adopting unethical practices like hidden text, keyword stuffing, spamming may improve page rank quickly but it is never sustainable. Being an owner of a credible and reputed business you will definitely not look for any shortcuts and then get penalized later.

Another quick way is to check service provider’s website. How is the quality of the website, content quality, navigation across different pages? How does it look like? Is it mobile friendly? If you type their company name in search engine how many pages from their website appear in the first page? You may also ask them to provide you the list of clients they had done SEO for. You may also talk or write to one of the clients and ask for their feedback.

Next point is the quote they offer. A good SEO company will first understand your requirement, formulate a customised strategy to achieve that and then quote accordingly. In case they are offering their standard package, they may be offering you run-of-the-mill services.

Another important tip on how to choose the best SEO company is to check their communication with you. They should be prompt and transparent in their communication. They should provide regular reports (at an agreed periodicity) in a well-defined, easy-to-understand format. They should be flexible enough to tweak their SEO strategy in case there is a sudden change in the business environment. Such agencies will be credible and capable of becoming your long-term partner and will be able to provide you guaranteed SEO service with sustainable result.

Spending time on how to choose the best SEO company is worth the future benefits. Choose an agency that provides guaranteed SEO service at a reasonable cost and also adopts ethical techniques.

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Created on Oct 17th 2018 14:14. Viewed 523 times.

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