Feminine Intimate Care Market Size, Share, Growth, Trends and Industry Analysis Report
by Susan Hill Business ConsultantThe
global feminine intimate care market size is anticipated
to reach USD 1.5 billion by 2025, according to a new report by Grand View
Research, Inc., expanding at a CAGR of 3.4% over the forecast period. Rising
inclination of women towards female hygiene products owing to increasing risk
of health issues in the intimate area leading to various skin diseases has fueled
the market growth.
According to
the findings, rise in the average age of early puberty has been observed. The
average age of puberty among women has decreased to 10 to 11 years, which
earlier was 13 years. Unhealthy food habits, obesity, and stress are the main
reasons responsible for early puberty in girls.
Developing
countries such as Afghanistan, Cambodia, India, and China lack proper hygienic
conditions and sanitation facilities. The government is taking initiatives to
increase awareness amongst women regarding hygiene products such as intimate
wash in rural areas. For instance, the UNICEF organized the Global interfaith
WASH Alliance (GIWA) in India to influence the women to maintain hygiene and
raise awareness regarding dressing topics such as menstruation.
The female
intimate wash accounted for the largest share of 38.4% in 2018. According to a
report by Chem Fatale, approximately 40% of American females use intimate wash
to keep the area clean and fresh. Intimate wipes are anticipated to register
the highest CAGR of 3.9% over the forecast period. According to studies, more
than 10% to 15% of women in America use wipes out of which Latina women are the
prime users of the wipes.
In 2018, the
offline distribution channel accounted for a share of more than 60.0%. Store
purchase enables consumers to choose from a large number of product offerings.
Presence of a store associate also helps the consumers to choose the correct
product suiting their needs. Rise in penetration of e-commerce and smart devices
like mobile phones and tablets, along with benefits like easy payment options
and discounts offered by the e-retailers, is anticipated to spur the market
growth through online distribution channel.
The women
intimate care industry is dominated by leading players such as Sanofi; Bayer
Group; Namyaa Skincare; C.B. Fleet Company, Inc.; CTS Group; Wet & Dry
Personal Care (P) Ltd.; Combe Incorporated; SweetSpot Labs; Sliquid, LLC.; and
Honey pot.
Further key
findings from the study suggest:
- Offline
distribution channel held the largest share of more than 60.0% in 2018 and
was valued at USD 756.5 million
- The growth of
the online channel segment is due to features such as product comparison,
detailed product overview, easy exchange, and refund options. It is
expected to expand at a CAGR of 3.6% over the forecast period
- By product
type, the wipes segment is expected to register the highest CAGR of 3.9%
from 2019 to 2025
- North America
accounted for the largest feminine intimate care market share in 2018.
Access
full research report on global feminine intimate care market:
www.grandviewresearch.com/industry-analysis/feminine-intimate-care-market
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Created on Nov 4th 2019 08:24. Viewed 389 times.