Factors That Will Influence Digital Marketing Services In 2016

This is news for every top Digital Marketing Agency in India. Their Digital Marketing Services offerings will be affected this year by some trends that have been noticed big time. These trends have been written about below:

1. Search has already gone beyond Google. Facebook and Twitter are in the loop now. Facebook has already introduced its messaging app. Now it is doing tests for its home grown search engine. This means a lot to every ambitious Digital Marketing Company India. Search Capabilities on Social Media are never going to be the same as earlier. This means brands will have it easier as far as search capabilities are concerned. Consumers from here on will be able to make purchases through the online app besides receiving order notifications via instant messaging.

2. SnapChat Advertisements will have an expiry date to their name. For long it has allowed users to click pictures, record videos and add text to images and then forward these to their preferred contacts. From here on, every Digital Marketing Agency in India needs to know that teasers can be created though, only for a few seconds. This may be a little disappointing, but if thought of in a positive sense helps create a lot of excitement around the product.

3. Audience Engagement has become wider. Now digital marketing services campaigns ought to feature live video streaming as well. That is why Meerkat and Periscope exist. There is no better way of engaging customers than by interacting with them through a live video. They get to see you in person, talk to you and know the face behind the product. This gives them the confidence they need to clear all lingering doubts in mind whether to go ahead and buy the service/product or not.

4. Instagram Advertisements ought to be used more. For some time now, Instagram has been offering paid advertisements via some of its developer partners. As of now the service is inactive. But in the following months of 2016, Instagram Ads will become available to all advertisers. It is advisable that every Digital Marketing Company India be better prepared for this. Be its multi-page ads or 30 second videos, the choice is yours.

5. PPC has become more ‘Identity based’. People can be targeted with specific ads, based on their phone number and e-mail. This means that ads can be written in such a way that they answer a specific need or want. If you have not had that kind of success with PPC Ads until today, perhaps now is the time when you might actually want to target all the ‘big profiles’ and get your brand noticed.

6. Pay attention to the Animated Cinematic Pin by Pinterest. This pin gives brands the freedom to target a specific person based on interest. The coolest thing about this cinematic pin is that it gets set in motion the moment a user scrolls. The moment the user stops scrolling, the motion stops as well. You get to decide whether to watch the video or not.

7. Content Re-marketing still works. Blogs, e-books, white papers is all content. It gets marketed. Users read them but forget to fill up the form to become a potential lead. This is when every digital agency should think of re-marketing to them. The bottom line is, only those are being targeted again who have shown interest in the content.

These points mentioned above are going to influence Digital Marketing very heavily going further into the year. Those providing these services better make necessary changes to their plans, else they might boomerang so badly that all the time is spent figuring out what went wrong.

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