Facebook as Major Social Media Marketing Channel

Marketing is vital for the success and growth of a business. If you are all set to launch a startup soon, it’s important to keep your marketing plan ready. Also, it’s crucial for business owners to set a reasonable budget and use only one marketing network at a time to check the ROI. If this goes well and you see the result is positive, you can continue with the same otherwise move on to a new channel. According to experts from the digital marketing industry, Facebook advertisements are expected to be on the top of the digital marketing channel. 

Campaigns for Facebook advertising are created for particular audiences. Thus, the custom audience tool on this biggest social media platform can do wonder for the businesses. This efficient tool allows marketers to upload contact list with basic information including emails, contact numbers, and UIDs so that you can easily target them with specific ads. 

In today’s marketing world, the video is certainly the winner of client engagement and allocation. The interesting feature, Facebook Live has made the marketing more effective online. It allows you to go live online and share the video with friends. You can use this feature in various ways like promoting an event, giving a behind-the-scenes video to patrons and sharing previews of upcoming products among visitors. 

In case you are going to start a new business online, you wish to begin with a platform with a huge number of visitors. At present, Facebook is one of the top populated online networks with more than 1.79 billion active users. Facebook advertising is a lot cheaper than any other methods on Google. 

Earlier businesses used to implement different methods like cold call surveys or direct-mail voting polls to reach out to their clients for reviews on their services. But now Facebook has made it very easy for brands to just post a product detail or query on the status and wait for the responses and comments from the visitors. Also, Facebook helps brands to get an instant reaction on their product and services swiftly allowing them to see what is an effective way and what is not working.

Facebook is getting better with each passing day and providing maximum support for social media marketing to businesses. It has started several new features including:

• Facebook Live Video

• Shopping Tab

• Music Stores

• Facebook Professional Services

• Upgraded Search

• Facebook at Work

• Uber/Lyft integration

• Facebook Events

• Instant Articles

• Non-profit crowdfunding

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