Facebook And Twitter On The Battlefront Once Again

Facebook and Twitter – the social media behemoths – are on the battlefront once again, as they both fight their way to win the rights to stream TV programming, reported by The Post.

Both tech companies are keen to bolster their ability to come up with an intriguing live video streaming service. Thus, for the same reason, they have approached various programmers.

Facebook has already made an offer to the NFL to get rights to a new digital package for Thursday Night Football. The company has been conducting meetings with various executives belonging to the television fraternity to make significant strides.

In 2014, the company came up with a new product offering, Facebook Live, which was meant to give a tough time to YouTube. It also talked about the various possibilities of coming up with a bundle of channels that would render programming services to a wide audience of more than one billion users. The social media giant pitched forward but sources close to the company are still unaware of how the efforts will prove fruitful for the business.

Facebook is making vague statements about its interest in this domain but they have not really done anything significant that adds weightage to their claims. Considering the initial pitches, most of the programmers are presently evaluating whether the universal streaming offerings will prove beneficial for their businesses or not.

These companies need to consider Netflix’s distribution deals where they would gauge its long-term prospects. On the other hand, if the companies become successful in channeling programming to social platforms, then they will also attract younger masses that are more comfortable in using the mobile technology.

The issue of immense concern to the programmers is that Facebook and Twitter have established and nurtured their platforms with free content, similar to YouTube. So how will the programmers churn out money by investing in the platform?

At this point, YouTube is the only commodity in terms of video streaming which is making money. However, the other two platforms have not really been successful in reaching the benchmark set by YouTube.

Twitter is pursuing TV programmers by stating that the move will allow them to garner a younger audience in just a “click”. However, it fails to ensure that the move will not take conventional television’s charm away.

If programmers take the offer, they can come up with user-oriented data allowing them to make more money. The chief executive officer at Facebook, Mr. Mark Zuckerberg is optimistic about Live and believes that the product can change the fate of the fraternity in the long run.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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