Facebook Ads
by Jeet Seo Off page seoThe only exception to
this rule is if you've built a loyal audience that trusts your word and is
willing to buy a product that has a vague or poorly worded sales page. But be
careful about promoting products with bad sales pages too often.
You might even be able
to contact the seller and ask for something specific to be set up just for your
readers. You might even create a page yourself if they don't have the skills
and ask them to use that for your orders only. Guadagnare su Facebook
When it comes to
Facebook posts, pictures are what capture your audience because we live in a
more visual world than ever before. Yes, you need great sales text in your ad.
But if your picture
doesn't capture the attention of your fans, they won't pause long enough to
read your text. This is why picking an appropriate picture to include with your
ad is so important.
Sometimes, you can use
a photo directly from the sales page if it's a high quality image. Other times,
the product creator may have "swipe" files available with images that
you can attach to your post.
But not every marketer
is great with graphics. Maybe they were in a rush to launch and something went wrong
with their graphics delivery - or maybe they didn't take the time to hire
someone who could create professional images.
When the images
related to a product aren't great, you still have two options. You can create
your own images by using a website like PicMonkey.com or Canva.com. Both of
these websites will allow you to create nice graphics, even if you have no
prior experience.
If you don't have the
time or don't want to create your own images, you can also purchase a photo.
Stock sites like depositphotos.com have millions of images that you can buy and
use in your advertisement.
The content portion of
your ad is important as well. Don't worry about the length of your content -
here's why. What you really want to do is give the reader a feeling that they're
reading a real review from a real person.
One way to do that is
to personalize your review. For example, if you're promoting a product that
will help your audience lose weight without giving up donuts and other junk
food, then you might start your review by mentioning the day you had a meltdown
because you'd failed your diet again. Facebook Ads
By starting a review
with a personal story, you help your readers lower their guard and make them
more likely to click through and buy the product that you're referencing
because they feel you can relate to them.
Keep in mind that a
review that's too glowing and over
the top time after time may put readers on the defensive. This is why it can be
helpful to list both the pros and the cons of the product.
For example, you may
mention that the diet program is great at giving you practical tips that you
can use right away, but that you wish the course had focused on what to do if
you're an emotional eater as well - or you wish it gave a set of recipes to
incorporate into the plan.
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Created on Dec 28th 2017 05:12. Viewed 137 times.