Export Nutritional Supplements India, India Functional Beverage Market - Ken Research
by Ashish Kumar Market ResearcherThe
report titled “India
Nutraceuticals Market Outlook to 2021 - High Prevalence of Lifestyle Diseases
coupled with Rising Awareness to Foster Future Growth” provides a comprehensive analysis of India
nutraceuticals market. The report focuses on overall market size for India
nutraceuticals market, India nutraceuticals market segmentations on the bases
of dietary supplements, functional food & beverages and distribution
channels, dietary supplements sub-segmentation by type of supplements,
functional foods and beverages sub-segmentation by product category. The report
also covers Government Regulations for nutritional and dietary supplements in
India, import and export scenarios of nutritional and dietary supplements in
India, trends & developments in the market and competitive landscape of
major players in India Nutraceuticals Market. The report concludes with market
projection for future and analyst recommendation highlighting the major
opportunities and cautions.
India Nutraceuticals Market Size
The
revenues of India nutraceuticals market are observed to continuously increase
at a CAGR of ~% during the period of six years from 2011 to 2016. In 2016,
revenues of the overall India nutraceuticals industry including nutritional
products such as dietary supplements and functional foods and beverages were
recorded as USD ~ million. The increase in occurrence of lifestyle diseases
such as type II diabetes, hypertension, cancer and others have created
awareness about health and wellness especially among the middle class Indian
population which is acting as one of the major drivers for nutraceuticals
market in India. The growing trend towards preventive healthcare in the country
has resulted in entry of diverse type of market players in the country.
By Dietary Supplements, and Functional
Foods and Beverages
Functional
foods and beverages dominated the Indian nutraceuticals market with revenue
share of ~% in 2016. Presence of large number of undernourished population over
the years, aging population and rising obesity has led to elevated prevalence
of lifestyle diseases, which necessitates the consumption of functional foods
and beverages, hence driving the market. Consequently, the market has observed
the increased sales of functional yoghurt, fortified biscuits and bread,
cereals, edible oil and functional gum.
By Distribution Channel
The
mass merchandisers segment in India’s nutraceuticals distribution channel took
lead by capturing maximum revenue share worth ~%, thus generating revenue worth
USD ~ million in the year 2016. The mass merchandisers segment dominates the
market majorly due to high presence of functional foods and beverages such as
bourn vita, horlicks and Chyawanprash. India’s population has an increasing
demand for wide variety of dietary supplements in large quantities, which was
targeted by mass merchandisers fulfilling specific nutritional needs, hence
assisting segment gain high revenue share in the market. Other major
distribution channels include pharmacies, door-to-door sales, pharmacies and
mail orders.
Dietary Supplements Segmentation by
Type of Supplements
Vitamins
and minerals dominated the market with revenue share of ~% in 2016. The intake
of vitamins and minerals supplements has increased over the years due to the
high prevalence of vitamin deficiency in India which has led to diseases such
as arthritis, osteoporosis, osteopenia and others. In 2016, it was observed
that ~% of Indians had deficiency of Vitamin D and ~% was insufficient.
Arthritis affected ~% of the Indian population in 2014. Probiotics supplements
market grew at CAGR of ~% from 2011-2016 and has been recorded as the fastest
growing segment in the dietary supplement market of India. High consumption of
tobacco, westernized food and spices coupled with malnutrition has resulted in
large prevalence of digestive diseases in India. For management of such
disorders, doctors are suggesting more use of probiotics to combat with the
issue.
Functional Foods and Beverages Market
Segmentation by Food Category
Health
segment dominated the functional food and beverages market with a revenue share
worth ~% in India functional foods and beverages market in year 2016. One in
every five people in India has at least one chronic disease such as
cardiovascular, respiratory and metabolic disorders. Doctors are prescribing
more number of health foods to fulfill the deficiencies of nutrients which
cause diseases. Digestive and energy boosters segment is observed to capture ~%
and ~% of the total share in the revenue of functional foods and beverages in
India respectively.
Competitive Landscape
Amway
is leading India functional foods and beverages market by grabbing revenue
share worth ~% in 2016, majorly due to its solidifying position in the energy
drinks segment. The acquisition of XS energy brand in 2015 was one of the major
driving forces behind generating such high revenues in India. Along with its
well established brand “Nutrilite”, Amway majorly sells all plant protein
powder in India functional foods and beverages market. Other major players
operating in market include GSK and Herbalife.
Future Outlook and Projections
India
nutraceuticals market is expected to witness growth at a CAGR of ~% during the
forecast period of four years from 2016 to 2019. Domestic players though are
expected to generate high revenue from the growing demand for natural
supplements in the market whereas; international players are expected to
generate revenue through increased awareness of their products. The
international players have been observed to set up their manufacturing plants
in India in recent years which are expected to benefit them during the forecast
period as their products would be easily available, would have high visibility
and would be more affordable. However, the growth is expected to decline in
between 2019 and 2021 owing to the fact that market would be flooded with nutraceuticals
by this period, and the companies would compete on the basis of price. Price
sensitivity is expected to force even the market leaders to decrease the cost
of their products in the market, which will result in lower revenue generation
and declined growth rate.
Key Topics Covered in the Report:
Introduction
to India Nutraceuticals Market
Ginseng
Sales in India
India
Nutraceuticals market size, 2011-2016
India
Energy Drink Market
Export
Nutritional Supplements India
India
nutraceuticals market segmentation by Dietary Supplements, and Functional Foods
& Beverages and Distribution channels
Herbalife
Performance in India
Dietary
Supplements segmentation by type of supplements
Foods
and Beverages Market Segmentation by Product Category
Regulatory
Landscape of India
Imported
Nutraceutical Products
Competitive
Landscape of Major Players in India Nutraceuticals Market
Market
Growth Nutraceutical
Import
& Export Scenario of Nutritional and Dietary Supplements in India
India
Functional Beverage Market
Major
Trends and developments
Analyst
Recommendations
India
Nutraceuticals Future Outlook and Projections, 2016-2021
Nutritional
Supplement Drinks India
Digestive
Food Market Growth in India
Vitamins
and Dietary Supplements in India
Competition
in India Nutritional Supplement
New
Developments in Herbal Supplements Market
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