Articles

Expert Tips for Creative Custom Logo Designing

by Divash Jain Digital Marketing Strategist

To create a decent logo design, you just cannot rely upon the samples that you stumble across over the internet. Besides, you will also require decent designing skills, mind-boggling creativity, and clever application. Anyways, even if you are a beginner in this aspect, you would still be able to create something beautiful and viable from nothing. Here are a few tips that can help you out in this aspect! 

  1. Check Out New Examples

In a few websites, such as Designviva, you will be able to find a lot of beautiful designs that were created previously by others. However, unfortunately, you cannot take anything from these at all. Otherwise, you will be marked for plagiarism. 

So, why are we asking you to go through them? Well, this way, you will get an idea about how you should start your task. You can do some research on the category-based works as well if you are thinking about targeting a specific age group. 

  1. Always Go for Something Simplistic 

When you encounter a problem, you should always try to find the simplest way to deal with it. The same goes for the logo designs as well. If you feel like your creative mind is blocked, then you can start by making some simple sketches. 

Once you have found something stable, then you can start caricaturing around it. No matter how exciting you do find this process, make sure to keep things as simple as possible. This, in turn, will help clients to understand and memorize the logo design a lot more easily.   

  1. Include the Brand Promise 

The first thing that your customers are going to see about your brand is its logo. Hence, you will get only one chance to let them know about your organization’s aim and promise. Thus, before you go all out and publish your logo, make sure to ask yourself the following questions: 

  • Is the design of delivering the message in a proper and positive manner? 

  • Does the image of your brand look relevant through the logo? 

  • Does your promise look credible enough through the logo design?

If you do a single 'no' out of these three questions, then we would ask you to re-evaluate your creation. 

  1. Be Unique, Always 

As mentioned before, if you want to, then you can always go to sites like Designviva and check the examples out. However, you will still have to be unique in your approach. You can take an idea for coloring or sketching from there. 

While creating a brand new design, many people tend to think that being unique, nowadays, is almost impossible. Well, in a way, it is. However, if you do keep your brand value and aim in mind, you can always create something different than others. 

  1. Do Not be Over-creative 

Being creative is definitely good. However, if you start overworking on your logo, then there is a high chance that it will turn out to be a complete disaster. As mentioned before, as a logo designer, your aim should always be to make people startle with a simple design. 

You can definitely create something extravagant to make the consumers look twice at your design. However, whether you do believe it or not, but they will forget about it pretty quickly. So, being over-creative with the logo design isn't something that we're going to suggest to you. 

  1. Keep the Future in Mind 

While creating a logo, many designers tend to follow the latest trends. We are not saying that they are doing a mistake. But, it isn’t really a decent idea as well. According to the designers of Designviva, the world of logos is always evolving. 

Hence, along with it, the trends are changing as well. So, following them blindly is not going to help you out. You will have to find something that has been here for quite a few years and is still performing proficiently. You will need to think about the future.

  1. Get Feedback

Getting feedback is probably the best way to evaluate your design. After finishing up with your logo design, make sure to show it to any of your friends and family members. Some of them will try to pick out some positive things, while others might be a bit harsh on you. 

However, you should never feel bad about criticism or self-doubt yourself. Always try to learn from your mistakes, take in the criticism, and then start again. That’s how you can learn and make your designs look even better than before. 


Conclusion 

Your organization's new logo is going to represent it to the whole world. Hence, if you do not create something decent, you would not be able to get a pleasant first impression. So, make sure to buckle up your belt and dive into the pool of your creative mind to come up with something new!



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About Divash Jain Junior   Digital Marketing Strategist

3 connections, 0 recommendations, 13 honor points.
Joined APSense since, November 13th, 2019, From Delhi, India.

Created on Aug 16th 2020 02:10. Viewed 107 times.

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