Exciting and relevant facts for a successful logo - Digital Marketing Institute

by Manoj Singh rathore Digital Marketing Head and Founder

What is a useful, productive and successful logo?


Have you ever noticed that why is their logo so crucial to any brand or why they have to re-brand them at times? The logo for any company or entity is their unique identity through which they establish themselves among the common man. In such a case, the question arises, which elements should be included in a successful logo.

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Must consider and implement the following points for a good logo.


1.    Scalability (Scalability)


You may have to use your logo anywhere in any size. Therefore, keep its design similar to that which is large or small even easily seen and can be identified. For example, the favicon shown in your browser is only 16 × 16 px, for the icon on the desktop you should get 32 × 32 px, etc. For this, look at the examples of different shapes put down and notice how it seems distinct in all sizes.


Keep in mind that your logo does not have lines or shapes that do not appear correctly or exactly when the logo is scaled down.

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Additional facts: Newton was shown sitting under an apple tree in Apple's company's first logo. The logo was exciting but it had to be changed later because it seemed vague on making it short.

2. Reproducibility

For example, if you look at the logo of a vehicle company, whether it is made of metal or sticker, it can be easily identified. At the same time, look at the logo of a garment making company. Whether an embroidery makes it, screen printing has been done; you can quickly identify it. Remember the names printed on chocolate too! Even if it has to be engraved on stone, also it is identified. For this, you should take care that the logo can also be easily recognized in monotone color.

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If your logo is to be seen only on the computer screen, then you can fill in many colors, but the duotone or monotone logo is just right to be used in the above space. Keep in mind that there should be no change in the original form of the logo when reducing the number of colors used.

The most significant challenge facing a large company is that the people appear to have a similar appearance on their original product, website and other novelties of the group (such as employee teaser, coffee mug, letter pad, etc.). Therefore the above point is important.

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Additional facts: laser usually engraves company name or logo on your mobile, laptop, tablet, electric appliance, etc. This work requires 'monotonous logos' only.

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3. Avoid Stock Logo

You get the logo or content attached to the Internet for free. But you are not alone to download it. What will you do if any other person has chosen your company logo to take the same shape? Your logo should be fundamental. Therefore avoid any synonyms or similar way. If possible, you can also get help from a professional designer. It's also a kind of investment that gives your unit a brand image. You can follow (with extreme change), never simulate.

Also Read: Top 17 Seo And Digital Marketing Tools in 2017

If you want to get help from a designer to create a logo, then be sure to avoid 'stock logo' or free customizations.

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About Manoj Singh rathore Professional   Digital Marketing Head and Founder

401 connections, 57 recommendations, 2,071 honor points.
Joined APSense since, November 6th, 2012, From New Delhi, India.

Created on Jan 4th 2018 03:41. Viewed 373 times.


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