Everything You need to know About Backlinks in 2017

by Waqar Hassan Blogger, Author and Entrepreneur

Backlinks are the main ingredients of a good search engine optimization. For those who are not familiar with SEO, you might be wondering what backlinks are and why they are vital. Herein is a look at Everything you need to know about backlinks in 2017.

Backlinks are links to a website from other websites. It is the main ingredient of a good search engine optimization. They can either be text based or image based. These links can appear in the header or footer of a website or within the content of a site.

Anchor text

This is the clickable text in a hyperlink. The anchor text is very crucial, it is the determining factor in ranking a page in the search engines. To obtain more clicks, it is highly recommended to use the targeted keyword as the anchor text.

Content Relevancy

Backlinks are the major deciding factor that brings a site to the top of the search engine result page. It is important to make sure the anchor text of the backlink is relevant to the website you are linking to. Search engine bots look at anchor text to check its relevance to the web content. The links found on sites with irrelevant content are considered to be of bad quality. Building backlinks require planning because it is safer to get links from related websites.

It is crucial to undertake ethical backlink building to prevent a site from getting penalized. Google constantly checks for new updates to penalize those websites with spam link techniques to manipulate the search.

Link location

It is important to consider where on the page is your link located. Links located within the content of a site are more valuable than those located on the footer or header of a page.

Here are some benefits of undertaking high-quality backlinks;

Attracts referral traffic

Backlinks place a site on top competitive of search results. As the targeted readers come across the information they have interest in, they will click on the link to get more information. A good link from a highly visited site attracts more traffic, if the content of the sites are relevant this means the traffic is also relevant, thus increasing the sales.

Long-term method of advertising

Building links with a reputable online directory is important because it can help a business get more traffic for more years.

Increase brand exposure and recognition

Having a website on top of search engine result page increases the exposure and recognition of a website. The consumers will see a high-quality backlink as a pointer of a brand they should take an interest in.This will enable many online users aware of your site. This enables a business to turn into a brand and establish you to be an authority in your niche, hence more traffic.

Measuring the effectiveness

Backlinks enable a business to know the number of people clicking on the link which enables it to measure its effectiveness.

Build reputation

High-quality backlinks can give a business a high reputation as the site will get more reviews. In some instances, a website can get backlinks that can negatively affect the ranking of a website, especially from adult websites. It is important for a website to strive and get an authoritative backlink, it is a good reputation indicator.

If you wish to know more about backlinks Loving DA can help. As an experienced SEO company, Loving DA will guide you on everything you need to know about backlinks in 2017.

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Created on Nov 1st 2017 07:44. Viewed 635 times.

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