Everything to Know About IGTV and its Best Practices

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IGTV or Instagram TV is a video platform for Instagram. This platform was made keeping in mind one of the biggest video platforms, YouTube. Content creators, mostly marketers, are said to be moving to this platform to promote their product to reach the maximum number of people to grow their business. IGTV is one of the most trending video platforms in 2020 alongside YouTube. If you usually promote your products by posting photos, videos, or articles about them on social media platforms like Facebook, YouTube, or even in the Instagram posts, then it’s time for you to try IGTV as well. Studies have revealed that IGTV videos are getting a good response from the viewers as the average user views content on Instagram for around 53 minutes, which is quite good.

If you haven’t tried creating videos for IGTV previously but are planning to move to IGTV now, then we are here to help you. In this article, we have discussed how you can create your own channel, what file size and dimensions will be perfect for your videos, and what ideas you can implement to reach a broader audience. You may refer to the below-mentioned details regarding all this.

Recommended IGTV Video Dimensions & Size

In general, the post size of the video on the main screen post will appear either 1:1 or 4:5. The 1:1 ratio preview generally appears in the Instagram grid, and the 4:5 ratio appears in the Instagram feeds. However, when you click on the video to enter the IGTV platform, the video’s dimensions will be 9:16. So if in case you have uploaded the video in the 1:1 or 4:5 size, on moving to the IGTV platform, you might not be able to view the complete video because of the 9:16 dimensions. The aspect ratio of 9:16 is recommended for your IGTV videos so that you don’t have to do any additional editing when you are on your way to uploading the video.

Once you have uploaded your video, you can add a cover photo for it just like you add a thumbnail on YouTube and also add a track in the background or can cut the video length too. But you can do all this if your video has a length under 10 minutes.

Your video should be in an MP4 format with 1080*1920 pixels. It should have a file size of not more than 650 MB for a 10-minute video and a file size of not more than 3.6 GB for a video of around 60 minutes.

Create IGTV with These Steps

There are straightforward steps for creating IGTV channels. If you usually upload videos under 15 minutes, then you can do it through your regular Instagram app, but if you want to create longer videos, you will have to download the IGTV app on your device. For creating an IGTV channel, you need to login to your Instagram account. This will allow the app to synchronize your Instagram account with it so that you can upload your videos, or watch any related content from other accounts instantly on the app.

If you are running your account from a desktop, then, to upload content to your IGTV channel, you will have to log in to your account firstly, then make sure you have at least one video in your IGTV channel uploaded previously from the IGTV application on your handset so that you can find a path to upload more. If you have uploaded a video previously then, you can go to your account from the desktop and click on the IGTV section and then click on the upload button to upload more.

Best Practices You Should Follow

To grow your account, you should follow some of the recommended practices which we have mentioned below:

1. Make sure to use a cover image in every video of yours. The cover image grabs the viewer’s attention more quickly than anything else. Also, the cover image gives your videos a professional touch compared to the videos without the cover image.

2. You should post videos on a regular basis to keep the audience of your page engaged and to add the new followers to your page. Posting regularly on IGTV will contribute to leading you to the road to success.

3. You can do experiments by creating content based on different formats to check which format is getting more engagements. If you find any particular format engaging a more significant number of audiences, then start making videos mainly on that format.

4. Use some additional content like the text on your videos to make them look more impressive. You can also add subtitles so that viewers can easily understand what your video is all about, even without turning on the volume.

Summary

Adding new and improved ways of promotion is very beneficial in the field of digital marketing. So, it is better to try new techniques to promote your products. One of the most effective ways we have already discussed is promoting your products through your IGTV channels. It will not only help you in brand promotions but will let you rise in the competitive environment.

Arya Stark is a Mcafee expert and has been working in the technology industry since 2003. As a technical expert, Arya has written technical blogs, manuals, white papers, and reviews for many websites such as mcafee.com/activate.

Source:- Everything to Know About IGTV and its Best Practices