Ethnic Wear Rich Traditions Pret Fashion for the Indian Woman

by Zardozi Pret Web Consultant

Zardozi is an exclusive ladies’s ethnic wear brand specialising in prêt fashion for the Indian woman of today. For the last 25 years, we have been bringing our customers ethnic ensembles with a difference and we continue to grow rapidly. Bold silhouettes, striking patterns, intricate embroidery- we create traditional ensembles with a contemporary feel. At Zardozi we are inspired by the modern Indian woman and we design clothes keeping in mind her needs and desires. Because this is the woman of today.

She is confident, bold, seeped in tradition yet modern, ambitious and yet balanced. She has the world at her feet and is yet humble and grounded. She excels at her career and is also the perfect homemaker. There is nothing she can’t do and there is nothing stopping her from getting what she wants. The contemporary Indian woman is a beautiful mix of tradition and modernity and this lady is our muse. At Zardozi, we strive to achieve this beautiful balance between traditional ethnic sensibilities and contemporary fashion.

Modern cuts and trends give traditional ethnic styles the twist that every woman is looking for. Our clothes reflect the rich traditions of Indian clothing showcasing delicate embroideries from all parts of the country on a variety of fabrics. But, with a avant-garde twist! Wonders are worked with rich fabrics and intricate embroideries to add glamour to an evening out.

The finest cotton and silk fabrics are crafted with style to make that casual work clothing a little extra special. Chic chiffons and georgettes in soothing pastels are accentuated with soft embroideries and lace to add grace and charm to any occasion. Striking style combinations are designed to give a regular garment that interesting twist. Our designs are moulded by our strong belief in doing something extraordinary for the extraordinary Indian woman.

Zardozi is the labour of love of Mrs Ameeta Dhody and Mr Sunil Dhody. The wife and husband duo are founders of this inimitable label and have put their heart and soul in its growth. The endeavour was fuelled by Ameeta’s desire to translate her firebrand design concepts into a reality for the woman of today. Her husband, Sunil, decided to support his wife’s ambitions and give wings to her dreams.

Thus was born Zardozi- the statement ethnic wear label for today’s woman. And the couple have built the brand over the years in to a name to be reckoned with in the ethnic wear category in Delhi and NCR. Ameeta’s unique creative vision combined with Sunil’s sharp business acumen has nurtured this brand for 25 years making it a renowned entity in the ethnic wear space in Delhi and NCR.

Zardozi’s complete collection of women’s ethnic wear includes Salwaar Kameez, Indo-Westerns, Tunics and Kurtis, Pakistani Ensembles, Lehengas. Besides this we also have a huge range of beautiful unstitched fabrics featuring bold patterns, floral designs and delicate embroidery. We have a robust range of designs across price points to suit everybody.

At Zardozi, we are very discerning in choosing our raw materials and supplies because we believe in extremely exacting standards of quality and perfection. We pride ourselves on our untarnished excellence record and continued patronage by many brand loyalists who can vouch for our quality. We also share a great rapport with many of our clients, most of whom are repeat buyers who love our design sensibilities and trust our quality. Zardozi has always charted out new territories and brings forth the latest ethnic fashion trends.

One of our unique offerings is that we provide fully styled and stitched, ready to wear Pakistani ethnic ensembles. The latest trends of Pakistani fashion are brought to life with our unparalleled craftsmanship. This is unlike other retailers who merely provide customers with unstitched Pakistani fabric sets. Another special line is our Indo-Westerns. Each design is a striking fusion of Indian ethnic wear and western styles. We bring to you fresh designs in seasonal fabrics at frequent cycles.

Our country has a very rich heritage of craftsmanship with different regions producing exquisite weaves, embroideries, printing and dyeing techniques. At Zardozi, we believe in strongly encouraging this legacy of craftsmanship and giving it all the support we can. Its our constant endeavour to showcase the various kinds of embroideries from the country like delicate Zari work, intricate Kantha embroidery, exquisite Chikankari or sophisticated Kashmiri embroidery among many others.

We craft trendy and elegant outfits from a variety of weaves like Benarasi, Patola, Venkatgiri, Kosa Tussar, Chanderi Silk etc. Zardozi’s guiding principle has been to showcase of the wonderful rich traditions of Indian weaves and craftsmanship. We are proud of our heritage and this reflects in our designs and styles.

With our flagship store in Noida, Zardozi has now grown as a trusted brand in Indian ethnic wear across Delhi NCR, with a country-wide network of happy shoppers. We get customers from all regions visiting the capital who love our designs and become our patrons. And now we are very excited to bring the Zardozi shopping experience online with our website Zardozipret.com.

As more and more people are using the internet nowadays coupled with the very busy lives they lead, we decided to embark on this new journey to bring our customers, especially our international patrons, closer to our brand. Now patrons can access our designs online and shop at the press of a button. Our complete collection of women's ethnic wear will now also be available for our customers to buy online from the comfort of their homes and offices. Zardozipret.com offers an easy-to-use and safe experience with options to pay through Cash on Delivery, via Debit/Credit cards or Net Banking through secured and trusted gateways.

Renowned for distinctive statement ethnic styles, striking use of colours, quality of fabrics and impeccable craftsmanship, Zardozi’s merchandise has wooed many a customer across Delhi/ NCR.