Essential Marketing Automation Trends To Endure In 2020

by Ganapathi M. CEO at Agira Technologies

Businesses are now smart investing in the best web development companies that can accelerate their lead generation as well by integrating marketing automation technologies in their web applications. When it comes to marketing automation, 2019 was the year that planted the seed for automation marketing in many organizations. According to research done by EmailMonday, already 50% of the companies are using marketing automation techniques for their companies in 2019 and 58% of the B2B is planning to opt the same in the upcoming years. With an unexpected growth of 8.5% which is a market share of about 5.5 billion US dollars.

1. Customer data platforms

User data has become of the major tools to understand the user’s consistently changing preferences, trends and other details that help you to predict user behaviour. So, many Ecommerce giants like Amazon and Alibaba are planning to make a huge profit out of this data.

The customer data platform is the software that gives you the complete behaviour of the customers across various sources. The software package creates a database with structured data available to the marketing platforms to enhance their strategies. You can witness the development of many customer data platforms that sets the market apart from conventional CRM and DMP.

Adobe announced the general availability of its customer data platform this year 2019. The platform becomes a data warehouse for your business to understand your users better. This platform works cross channels such as web, email, text, chat, CRM, and behavior during eCommerce sales periods.

A recent study from Forbes insights report states that customer data platform helps 44% of organizations in driving customer loyalty.

2. Automated Paid Ad Campaigns

As most of the marketing related to customers is being automated, PPC is one of the most efficient ways to make the best out of it. With automation technologies, you can convert more easily with the absolutely personalized content. The manual work in the PPC is going to be in history for the marketers of 2020.

You can soon expect an automated ad campaign managers in the top channels such as Google, Instagram, Facebook, Youtube, and many others.

Google is now encouraging automated campaign strategies such as automating ad copies, bidding, PPC reporting, and automating parameters such as halting low performing keywords, adjusting bids with respect to cost per conversion and much more.

You can expect further similar and better advancements in the facebook advertising in the years coming up. Get a deeper insight into automated paid ad trends here.

3. Chatbots

The chatbots are transforming to digital humans with the help of artificial intelligence and machine learning. With more innovative chatbots being enabled, many marketers are giving a competitive edge to their business. The chatbots themselves were popular in 2019, you can expect the upgraded versions of it in 2020. Some of the notable advances would be conversational talking bots, texting bots in social messaging platforms like Facebook, Whatsapp and others, self leaning chatbots, payments dealing chatbots and other advancements.

4. AI-powered SEO and content marketing

There is no doubt in the fact that content is always the king. Businesses are not giving a competitive edge to their company with extremely personalized content to convert their customers. With the help of artificial intelligence, one can enhance semantic SEO as well as, hyper personalize content with the content intelligence technology.

In 2020 and the years beyond, SEO is not just going to be a bunch of keywords and gaining backlinks. Your product has to be ready to hit the market with the help of semantic SEO, visible with voice search, and much more. These can be easily handled by artificial intelligence. Artificial intelligence can do other things such as search optimization, content analytics, content curation, quality optimization, and personalization.

5. Omnichannel personalization

Being known that customer journey isn’t straight forward nowadays, it has become crucial for every business to be present in omnichannel. This means that you need to take care of the content marketing in various social media channels, E-commerce sites, retail stores, emails, popular among influencers and much more.

Not just being present in omnichannel is important but also to deliver hyper-personalized content for their customers will equally contribute to lead conversion. You should also understand the importance of the customer data when you are curating a personalized content marketing strategy for your customers.

So, every marketing automation strategy is dependant on one another, you will just need to find the right ones to deliver an exceptional user experience.

What are the marketing automation trends are you planning to incorporate in your web application. Get in touch with the best experts in web development, Agira technologies.