Era of Online Wine Clubs & Introducing Trophy Club

Wine aficionados would surely agree with the above funny quote. In a short span of around 50 years, the wine has become an indispensable part of the Australian culture. From buying right wine for an upcoming backyard barbecue party to having a glassful of Shiraz to de-stress after work, it cannot be denied that the beverage has become a part of our day-to-day lives. Interestingly, data shows that just about 50-60 years back, Aussies were consuming about 20 times as much beer as they had wine. However, some five years back, this gap narrowed down, and Aussies were drinking just three times the beer as they had wine. This significant change in the drinking patterns of Australians leaves little to argue that wine is on its way to becoming the island nation's national drinking choice.

In a somewhat short span of 200 years, Australia has moved to being the fourth most abundant wine exporter in the world. It pretty much produces all styles of wine, from full-bodied reds like Cabernet Sauvignon and Shiraz to light-bodied white wines like Pinot Gris, from Champagne-like sparkling wines to sparkling Shiraz, a method limited to the country. The cold climate regions like Yarra Valley allow for wines with more pronounced acidity, while warmer areas like Riverland and Barossa Valley enable the production of drinks that are older than the ones that come from European countries like France. The diverse terroir of the continent, its varied climate, and wine pioneers have shaped up the wine industry as it exists today. Growing popularity of wine means that more Australians are today drinking the beverage, and hence, more channels of supply are coming up to meet this ever-growing demand. These channels include online wine clubs. We will also be talking about the best online wine club in Australia today.

Wines by more prominent brands in Australia are readily available across the country. However, increasing popularity means that demand for small batch, handcrafted, organic and biodynamic drinks is also growing. This is where e-commerce sites come into the picture. An online store such as Just Wines, which is renowned for supporting Australian and New Zealand wineries, not just provides products by well-known brands, but those by small/ boutique wineries too. Full-bodied, medium-bodied, light-bodied, red, white, rose, sparkling, fortified, dry, sweet not only is the vast range of choices great for the consumer, but it helps in supporting smaller wineries, particularly those that are not located in easily-accessible locations. Hence, e-commerce wine sites provide the same opportunity to boutique wineries and companies producing just a few varietals/ blends, as big brands.

The best online wine club in Australia, it is a great way to discover new varietals/ blends, wine styles, and wineries. A Trophy Club membership brings you some of the best Aussie and Kiwi wines every two months. Let us add over here that no wine is ever repeated, and you get a different range every delivery. It is open to everyone across the length and breadth of Australia and entitles its members to free shipping.

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Created on Nov 8th 2017 01:31. Viewed 1,185 times.

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