Equip your E-commerce Store Top Magento Features

It is the era of online shopping; every business organization is trying to showcase its products and services in an impressive manner over web. In this way, the success in online shopping domain is largely depends on the base web technology of e-commerce store. Thus, the role of a good web technology becomes imperative.  Since, there are many open source and enterprise solutions that can be used for building an impactful online store, but the demand of Magento Web Development is increasing day by day.

Customer Driven Features: Known for bringing highly innovative web functionalities in online shopping arena, Magento provides striking customer oriented features. All such features will help you in catering your customers in a very specific manner. The Magento based CMS has a highly search engine friendly architecture that brings high number of online buyers at your websites. Moreover, you can segregate your customers on the basis of their demographics such as age, location and buying behavior to conduct targeted promotions and showcasing of products. Apart from this, you can enable product suggestion feature in your website that will help you customers in selecting the products from your popping up suggestions. It will help your customers in buying the right products as well as grow your profit ratios. Today, online buyers prefer to read reviews and check ratings of a particular product before taking the actual buying decision. At here, Magento helps you greatly by providing you the feature of ratings and reviews. Additionally, you can also use the features of custom coupons on your website.
 
Growth Friendly Features: Fortunately, it has a wide range of growth friendly features. With Magento, you will get the feature of layered navigation that helps customers in finding the needful products. Moreover, Magento brings persistent and customer assisted shopping that makes your customers happy and brings back on your website. Further, you get the return management authorization with Magento that enables you in keeping long-term healthy relationships with your customers. With the help of this feature, you can control the return flow, mark products as return specific, and acquire a specific return management method. Furthermore, you can provide multiple payments & shipping options to your customers that will save your customers from changing the shipping addresses at each shopping.

Brand Development Features: By taking Magento web development services, you can take a step further on establishing an appealing online shopping brand. Magento provides you the options for building a sustaining online brand. With Magento, you can send automated email reminders on the launching of new products. Apart from this, you can enable wish list feature in your e-Commerce store and gift cards to your constant customers. Moreover, you can provide specific rewards points to your regular customers. Such rewards will tend your customers to write reviews for your products and services, which will result in further growth of your e-commerce store.

Customizable Features: Written in PHP, Magento is the most customizable content management system. It can be customized as per the specific needs of your targeted customers. Due to such customizable nature, it has gained an unseen demand virtually. Moreover, you can install tailor made Magento extensions in your website for adding the required functionalities. Apart from this, you can add custom product catalogue, object oriented Plugins, and third party extensions.

All such aspects make Magento the best web technology for establishing a customer driven online shopping store. All of the given features can be availed easily by taking enterprise Magento development solutions. Albeit, the enterprises edition provides outstanding features, but you can add almost all these feature by installing freely available Magento extensions in your Magento community edition.

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