Entertainment!! Entertainment! Entertainment!! – Who matches the Demand??

Strangled with their daily lives, the Indian household finds solace with family which is interrupted slightly by TV. With the move of Indian government to bring cable television business from the grey area to one where everything is in black and white-except, of course, the images, the industry had seen a drastic change. Though the cable TV providers also will now have to stream the entertainment through set top box, but they are no match for the standards set by the digital TV providers who have mastered the technique to enhance the TV viewing experience of the Indian consumers.

The digitization is surely the way forward with more quality content coming on board to various platforms, but the DTH players have really a tough battle in the future. Indian market does not follow the Western market rule where not more than 2 providers can survive as they get rights exclusively to contents by the broadcasters. The Indian fairytale has always believed in equality and same is the case with the DTH market.

The DTH players though are the promoters of interruption in the Indian family solace time; there has been constant trial by companies to enhance entertainment and family culture together with features like unlimited recording by Videocon d2h.

But which is the best DTH??

Indians are always used to have choices but find it really hard to compare when all the products are almost similar. The question of which is the best DTH? Have I made the right choice? Will I save if I take this always pop’s up and the consumer’s get stuck. DTH providers always try to differentiate themselves with the others but the product and service being similar gets the consumers in a fix. The market is more or less similar to telecom where all providers have similar call rates and service thus the question of which is the best gets varied response.

How do you compare who gives you the BEST?

To figure out which is the best DTH the consumers must first figure out what their true requirements are. The provider must at least satisfy the physiological needs of the consumers, so the first thing to look out for should be the number of channels the companies provide at the same price. Companies like Videocon have proven to be the best in terms of fulfilling the physiological needs of the consumers with providing the most number of channels at a cost effective price. Along with this they also cater to the premium customers with highest number of ASLI HD channels among all the players. Similarly other companies too have been trying real hard to create their differentiation with other players to prove “They are the sure choice”.

With more technological innovations coming in the industry, it is going to be interesting to see who emerges as the Most Valued Player with the battle to rope in new customers being constantly won by the last entrant Videocon with other catching up quickly.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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