Email Marketing Predictions to Watch Out in 2017

by Piet Morey Marketing

Email marketing is the most conventional yet influential web marketing method that has brought a remarkable revolution in all business models and industry verticals. Whether you have a small or a large business, email marketing can help you grow your customer reach across the globe with ease.

2016 was pretty amazing year for email marketers. The email design got more personalized and customer centric approach taken the entire email marketing experience to the next level. In fact, a survey claimed that email generated 56 % ROI in 2016 – which is higher than the percentage of 2015. This clearly means that this particular marketing form is getting better with each passing year and they are expecting more improvements in the core of its functionality in 2017.

The experts have made some thriving predictions that are expected propel your email marketing campaign in 2017. Let's have a glance over them:

1. Focus on data-based personalization

Experts strongly believes that cutting-edge technologies will be used to deliver highly-personalized customer experience via email marketing this year. Since web visitors trust emails over any other form of web channels, it becomes essential to take their experience to a personalized level when it comes branding and recognition.

If you want to stay ahead, then make sure you focus on collecting data of your potential subscribers before sending out them emails or newsletters. Delivering highly-relevant and personalized emails will be the biggest trend for marketers in 2017.
Even, you can also opt for a top-notch content development services if you want to create professional looking emails and newsletters for your business.

2. There will be drastic change in email design

The flexible email design system is going to luster in 2017. Most of the email marketers are trenching out the innovative ideas to make email designs more appealing and enchanting. Web developers, designers and content creators will collaborate their work while creating compelling design systems for their emails.

In fact, the email service providers will focus more on meaningful content instead of core coding. They will get more flexible in terms of design layouts, content presentation, etc to generate more ROI from email marketing.

3. Automation of email marketing with chatbots

Email marketing is one of the successful marketing forms for eCommerce sector. Online retailers are constantly using the emails to retain their existing customers and build a network of new customers. Considering these aspects, now web customers are expecting something more advanced from the email marketers.

So, this year, email marketers will shift towards automated emails by including chatbots to their marketing campaigns. Chatbots will send confirmation emails, create newsletter sign ups, run automated workflows, collect data to create personalized emails for the potential customers or subscribers.

Conclusion

All the email marketing predictions stated above in this post are expected to impel in 2017 and will take your web business to the new heights of success in a long run.

If you want to generate better results, then Times Internet for Content Marketing solutions can be an ideal solution for you. The company will help you achieve your targeted business goals without a hint of a worry.

Source: http://www.sooperarticles.com/internet-articles/email-marketing-articles/email-marketing-predictions-watch-out-2017-1551608.html