Email Marketing Practices

by James Mac B2B Expert

Email marketing can be beneficial to your business if you do it the right way. But if you do it wrong, it will do a lot of damage to your reputation (and your business). Sketch out a quick email and press "Send." In fact, some people do just that.

But if you want to turn email marketing to your advantage, read these five simple email marketing practices. You'll want to follow them to make sure your emails are opened, read, and acted upon.

1. Never spam. This is the first and immutable law. You can send marketing emails to people who have given you permission to do so. They can be your customers, customers, or buyers who have accepted to receive your promos via email.

There is no way you can email random people (lists bought, cut, or rented) with the intention of telling them about your products or services. Don't do this.

2. Don't overdo it. No matter how great your offer, honor your list. You don't want your subscribers to get sick of hearing about it. So, emailing them multiple times a day is definitely too much. But sending 3 or 4 messages showing the benefits of your offer with an interval of 2-3 days may be enough. It's a clever propaganda trick.

3. Send a personalized email. We all love a personalized address and service. Despite the fact that your marketing emails will be sent to the entire list, you can still personalize them to each recipient.

People love to read messages written just for them. So, write as if you're talking to a friend and telling a story while slowly promoting your product or service. Address the customer by name if you have their names in the database.

4. Make is easy to read and understand. Before you sit down and start writing, think about what you want to tell your customers and what action you want them to take (visit your website, download a trial, buy a license now, etc.).

You have to make it clear in your mind to include all the important information and leave out all that is irrelevant. Write in clear, simple, and concise language that everyone can understand. Use bullets to highlight the most important points.

Don't mask your call to action. State directly what you want from them and make your call-to-action button or link visible and clear.

5. Do not send to inactive users. As an email marketer, you will not only send email, you will also have to deal with email messages that occur after email campaigns have been sent: bounces, unsubscribes, and spam complaints.

Even though your list is 100% valid now, there may be a bounce in the future if the user leaves their email account. Plus, people can unsubscribe and report your email as spam for any number of reasons. You must take the time to unsubscribe or remove these users from your list in a timely manner.

Along with that, you will need to use a reputable email marketing system to manage your email campaigns. EasyMail7 was designed to be flexible, powerful, and efficient allowing you to send an unlimited number of email process bounces and unsubscribe emails automatically. With EasyMail7, there are no hidden fees as your customer list grows.