Effective SEO Strategies that Improve Business Ranking

by Ranolia Ventures Digital Marketing Solutions to Increase Conversion

Improve Business RankingDo you want to improve your business ranking? Then, you surely need SEO strategies.

Well, SEO is not easy for any organization. But, SEO is extremely complicated if you have limited money, time, and other resources.

Search Engine Optimization is the base of every small and large business. If any company does SEO poorly, then they risk their business, and it will be hard for them to gain ranking. But, if they do business wonderfully, they can get their website visible on search results.

What is SEO for Small Businesses?

Search Engine Optimization or SEO is the procedure of optimizing the business website such that it can be found on the search engine result pages. Making use of effective SEO strategies for the business can result in gaining a higher ranking. The company can harness the power of content marketing for SEO. If the enterprises master these fundamentals, then they can surely get steady growth.

Types of Search Engine Optimization(SEO)

Below are three types of SEO described which can be leveraged by SEO specialist:

On-Page SEO

This type of search engine optimization technique mainly focuses on the content, which is on-page and optimization of the material that enhances the ranking of the website with particular keywords.

Off-Page SEO

Off-page SEO mainly focus on the links which direct to the website from anywhere on the internet. The SEO experts make backlinks that help the business website to gain trust from the search engine. However, off-page SEO helps to rank websites higher via backlinks and submission.

Technical SEO

This type of SEO mainly focuses on the website structure, optimizing the backend of the website to see how every webpage is technically set-up. Google cares about the code of the site as it sees the content. Thus, technical SEO is imperative to improve search engine ranking.

7 SEO Strategies to Rank Higher on Google

Do you want to improve your Google Ranking? Then, you are required to learn the basics of SEO. Well, this includes several things such as searching relevant keywords, registering your company on Google my business page, getting positive reviews. Building quality link, design website as per mobile-optimized, and have quality content.

Below are some SEO strategies which increase your google ranking:

Seek Keywords your customers are Searching

The keywords are the phrases which consumers type on Google when they look for any information. You can make use of several keywords tools available to find the popular keywords relevant to your business. Make sure to optimize your website as per those keywords by adding them on web pages and blogs.

Claim and optimize My Business page

Having a Google my business page is imperative. These accounts facilitate the business to show up on the local and organic results. But, google ranking is based on factors like the quality of your business page account and reviews on Google.

Below are some ways to optimize your Google My Business page and rank higher:

Incorporate Keywords in Description

Make use of the keywords while writing the description for Google My Business Page naturally. Don't force to add the keywords, and make sure that the description looks genuine.

Incorporate Keyword in Image Name

Utilize the keywords in image file name whenever relevant, and also in titles and the description that you use while uploading those videos or images on that account.

Carefully select Category

Select the category from the extensive list of Google. It is the deciding factor whether your company will consider relevant to the search. Ensure to select the category that fits your business.

Get reviews and respond on it

The businesses that have more reviews have higher chances to rank higher. Thus, get the reports from your existing customers. Additionally, you are required to respond to the reviews to boost up the ranking.

Analyze your Website

For optimizing your website, you need to ensure that you include every keyword which you want to rank higher. Moreover, ensure that your site updated with contact information. Also, you make use of the right meta tags, and you include relevant information about the business.

Ways to optimize your website for ranking Higher:

Make sure Information is updated

Check every page of your website and ensure that you have included business name, physical address, phone number, and area with local code.

Incorporate Title Tag

It is imperative to include the descriptive title tag, which includes several things such as detail about your business and where it is located.

Launch Blog

The best SEO strategy via which you can rank on Google is to create the blog and post the blog by targeting the keywords that you found relevant to your business.

Develop a Website for Mobile Search

Nowadays, most of the individuals do their search via mobile. This is the reason that Google ranks the website, which is mobile optimized. So, make sure that your business website is mobile responsive. Moreover, make sure that you do not have excess content which enhances the load speed of the website.

SEO Tips to optimize your website for Mobile

Utilize Responsive website design

The responsive website design can automatically adjust your website as per your device. This will ensure a comfortable browsing experience. So, test your site for mobile devices.

Craft AMP (Accelerated Mobile Pages)

There is an initiative taken by Google recognized as AMP, which makes the content of the web more mobile-friendly and results in enhancing the search result ranking.

Enhance Load Speed

The website which can be loaded quickly is the key to success. The website which takes long to load results in page bounces and leads to lower down the google ranking.

Leverage Link Building Strategies

Building the link means that your business is linked to the other website. This will tell Google that your website is authoritative and help to increase your ranking on Google. The two kinds of link building that you can use: Unstructured citations and structure citations.

Get Customer Reviews

The positive reviews play a vital role in increasing the ranking of business on Google. The individuals who visit your website to purchase your products or services are likely to check out your reviews. Ask your loyal customers as well as your employees to give you reviews on Google and Yelp sites.

Craft Fresh Content utilizing high volume keywords

Make sure to keep your website content updated with primary and secondary keywords to increase the ranking of the website on the search engine. The content can be any such as web page content or blog content. Whatever be the content, make sure to craft it as per your targeted audience.


I hope this blog has helped you with all the essential SEO strategies which you can leverage to improve ranking. However, these search engine techniques can help to rank on top of search engine result pages. If you are searching for the SEO experts, then, hire Ranolia Ventures. We have a team of SEO specialists who utilize the best tactics and help the business to increase their ranking on Google.

About Ranolia Ventures Junior   Digital Marketing Solutions to Increase Conversion

1 connections, 0 recommendations, 6 honor points.
Joined APSense since, August 17th, 2019, From Gurgaon, India.

Created on Jan 17th 2020 01:59. Viewed 76 times.


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