E-commerce Industry trends in India

by Shivendra Saxena Foodie

In India the growth of e-commerce industry has been significant since the last few years. In a country with a population of more than 1.25 billion, the internet penetration is just 19.2 %. It stands 3^rd in terms of internet population. There is immense possibility as the internet user base will grow in India. Currently there is 19.1% internet penetration in the country. From the global e-commerce growth study it can be inferred that the industry has few pre-requisites:

·         Internet Density

·         High Class Infrastructure

·         Legal regulatory framework

 

India has to work to improve three of these areas to make e-commerce industry powerful. The industry has witnessed a growth of 50% in the last 5 years. Some of the key factors that have contributed to the growth are:

 

·         Rise in the number of internet users.

·         Different payment methods and accessibility to online banking.

·         Growth in number of smartphone users.

·         Growth in urban population and logistic networks.

 

Online shopping is a new industry in India and more buyers have started using this method. The industry has created a huge employment opportunity. The major improvements throughout the last 2 years can be classified as:

 

Rise in Venture capital investments

The growth in industry has been boosted by huge investments from various venture capital investments and global investors.

 

Mobile Shopping

India has been a part of the great smart phone revolution. The e-commerce stores have gone too far to present more mobile friendly interface. Some big e-stores have gone app exclusive and many are planning to do so.

 

Rise in Coupon and Deal Industry

Before, the coupon and deal industry was in nascent stage in India, but the rise in e-commerce stores have helped to resurrect another industry. Online shopping deals can be now used to get discounts on products and services. Online deal portals collaborate with the e-commerce stores to market their products and stores. You can get online shopping deals from several deal sites. You can receive huge discounts using best online deals in India. mydala is such a site where you can get some of the best online deals in India.

 

Social Media

Social media sites like Twitter and Facebook have made the companies able to connect with the users. This has given rise to awareness and consumer engagement.

 

Delivery Network

Now we have access to same day delivery system and fast delivery system. Products are shipped rapidly without much delay.

 

Online shopping holds immense potential in India. The market seems suitable for the big and established players. There is also hope and possibilities for newer ventures with fresh ideas.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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