Ecommerce has it's headaches too - selling on marketplaces like Amazon, eBay, Walmart
by Khan Babar ConsultantEvery
article you read and every TV news channel you watch is talking about the
growth in ecommerce, not just in the USA but all over the world. Traditional
malls and standalone stores are feeling the pressure and they should as a good
portion of sales has moved online. The smart ones leveraged technology to have
a strong online presence and have integrated their physical stores with their
ecommerce website in such a way that they complement each other instead of
cannibalizing each other.
'Online
only' merchants do not have the luxury of such complementing physical stores to
draw crowds from. That is a real problem. Savvy merchants know that the more
people see their products, the better their chances of making a sale. The
online versions of physical / traditional malls are called online marketplaces
and the big ones are eBay, Amazon, Walmart and to a lesser extent Etsy.
Merchants sell on their own ecommerce websites but also upload their products
to these marketplaces.
People
who prefer to shop on eBay go to eBay, Amazon loyalists go to Amazon and so on.
There they see the merchant's products and order via the marketplace. The
merchant makes a sale, the marketplace a commission.
Why
would merchants want to sell on marketplaces when they know the marketplace is
going to charge a hefty commission? Because they get a customer that they
wouldn't otherwise. And now that they have made a customer, they can entice him
to buy directly from their website in the future and save them marketplace
commissions.
This establishes the benefits of selling on
marketplaces. To understand the challenges of selling on marketplaces and how
to overcome them, read full article at http://bit.ly/ecommerce-headaches1
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Created on Feb 22nd 2018 05:20. Viewed 561 times.
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