Dry shampoo Market Size, Share, Growth, Trends and Industry Analysis Report
The
global dry shampoo market size is expected to reach USD
5.2 billion by 2025, according to a new report by Grand View Research, Inc.,
expanding at a CAGR of 6.9% over the forecast period. The market is driven by
consumer awareness regarding changing beauty and personal lifetsyle, especially
in the hair care applications. Moreover, drastic change in the purchasing power
of consumers in developing countries such as China and India is anticipated to
drive the demand over the forecast period.
Demand for
premium products among the personal care category is leading to a rise in sales
of natural and organic ingredients used in the industry. Growing middle class
population and rising disposable income are driving the demand for shampoo
products over the forecast period.
Number of
product launches is increasing in the beauty and lifestyle segment due to
demand for the anti-aging products in industry. Moreover, the impact of
e-commerce channels, social media advertisements, and a number of beauty
specialist retailers provide a lucrative opportunity for growth of shampoo
products in the market.
Demand for
shampoo products is anticipated to rise in North America due to growing
consumer awareness regarding personal and hair care products, along with
growing product launches in market. Moreover, growing product demand is expected
to increase the sales in the hair and skin care sector in Asia Pacific over the
forecast period. For instance, the hair care market in Asia Pacific is expected
to reach USD 32.8 billion by 2022, expanding at a CAGR of 6.1% over the
forecast period.
Growing
consumer awareness regarding personal care products in market, along with
impact of leading players such as Procter and Gamble; L’Oreal SA; Avon Products
Inc., will fuel its demand in the market. Companies are involved in product
launches and expansion of their geographical reach so as to gain a major share
in the market.
The dry
shampoo market is recognized by a few initiatives such as mergers and
acquisitions, online sales, limited extension, and developments, endeavored by
the key players in the business such as Unilever; Procter & Gamble Company;
Church & Dwight Co, Inc.; Shiseido Company Ltd.; New Avon LLC; L’Oreal SA;
Henkel AG & Company; KGaA; The Estee Lauder Companies Inc.; Kao
Corporation; and Coty Inc.
Further key
findings from the study suggest:
- By form, powder
is projected to ascend at a CAGR of 8.3% over the forecast period
- The women
application segment dominated the market with an overall share of 58.5% in
2018
- North America
dominated the global dry shampoo market in 2018, accounting for 38.6%
share of the overall revenue. This trend is projected to continue over the
next few years
- Growing
personal care industry on account of changing lifestyle mainly in developed
countries is further expected to propel the market growth in North America
- The market in
Asia Pacific is anticipated to witness growth due to increasing disposable
income in India, South Korea, China, and Japan
- The industry is
highly competitive in nature with the main players including Unilever,
Procter & Gamble Company, Church & Dwight Co, Inc., Shiseido
Company Ltd., New Avon LLC, L’Oreal SA, Henkel AG & Company, and KGaA
- Various manufacturers are concentrating on new product launches, capacity expansion, and technological innovation to estimate existing and future demand patterns from upcoming product segments.
Access full
research report on global dry shampoo market:
www.grandviewresearch.com/industry-analysis/dry-shampoo-market
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