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Do’s and Don’ts of Choosing the Right Template for your Website

by Waqas D. Web / Graphics Designer

Did you know around 38% of users avoid exploring a website if it appears unattractive to them? How many of you would keep users in mind while designing a website? A well-designed is like an asset. For business owners that want to grow and maintain their online presence, investing in website design is crucial.

According to the research of a custom website design company, If you haven’t updated your website, it might be impacting your business by keeping users away. When it comes to website upgrade, making changes in the template seems a wise decision. Moreover, if you haven’t felt the need to work on the template in a long time, it is better to make changes where it is necessary.

But first, take a look at do’s and don’ts while choosing a website template.

Website Layout

Do

Think about where you would like to send your visitors? You can find the best answer if you know the purpose of creating the website. Whether you are going to create an e-commerce website where visitors will be encouraged to place an order or you are working on a SaaS site and send traffic to take a free trial or demo. Try to make your purpose as a focal point of your main/home page.

Don’t

Avoid cluttering your website. Experts warn against cluttered designs quite frequently. Take note that no one wants to see boxes of different sizes placed all over the page. In most cases, the cluttered website designs confuse the users. Also, they fail to direct their attention and lose interest way more quickly than you thought. So, it is better to keep the design neat and easy-to-understand.

Keep Colors in Mind

Do

You might not believe it but the color scheme could reflect your brand. Keeping the colors in mind is incredibly important. A perfectly chosen color scheme doesn’t only complement the content but engages the users as well. And who doesn’t want it? If colors can bring traffic, why not focus on them carefully? If you are struggling to find colors that blend in with your brand and audience, you can try an automatic color scheme generator to create a stunning color palette.

Don’t

Colors impact users psychologically. So, avoid using plenty of colors as they might affect the way your audience thinks about your brand. Many people get stressed when deciding on a color scheme for the website. If you are in the same boat, go for the tried and trusted method and not use more than three colors.

Font Selection

Do

Focus on the font’s size than the font’s style. Make sure that they aren’t too big or too small. The fonts size needs to showcase the value of every element. For instance, keep the taglines and section titles bigger as they hold more significance than body content. This strategy helps the readers greatly as they scan the content and find the required information quickly.

Don’t

If you use various fonts, chances are you may lose users in a short time. Users exit the page if it takes too long to read. Also, adding different size fonts look unprofessional and visitors find it chaotic. To keep your website neat, use not more than three fonts. Select three fonts for headings, sub-headings and body content.

Optimize for Mobile

Do

Making a website appear good on the mobile isn’t enough. It should be functional on the handsets too. Most mobile users don’t bother to use a desktop. So, give such users the required tools that can do the job. For example, let them search your products, store location and service details through mobile phones. So, optimize your website and make all options accessible on the mobile phone for optimal results.

Don’t

As mentioned above, most people use a mobile phone for research or even shop. In such a scenario, you can’t afford to not optimizing your website. Also, users don’t recommend a website that isn’t responsive to the handsets. So, make sure you invest in mobile-friendly website design.

Bottom Line

Considering the competition in today’s digital world, keep an eye on the dos and don’ts when looking for a website template and stay ahead of your rival brands.


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About Waqas D. Freshman   Web / Graphics Designer

5 connections, 0 recommendations, 27 honor points.
Joined APSense since, January 10th, 2020, From London, United Kingdom.

Created on May 8th 2020 01:47. Viewed 382 times.

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