Don't Be Intimidated By Video Marketing

by Lucy Jones Chief Cook & Bottle Washer

Video marketing can be daunting when you first start, but don't give up, give it a try it will help your business in the long run. The more you experiment, the better the outcome will be. Try everything that comes to mind and then figure out what works for you and what doesn't. This is the best way to make video marketing successful.

When you are using video marketing it is important to keep your content interesting. If your video is dull then people will probably not watch the entire thing or recommend it to their friends. Make your message clear and engaging to your audience. Imagine you are watching your own video as a consumer.

Do not let video marketing scare you. You can easily create your own videos either showing your audience how your product is manufactured or simply sit in front of a neutral background and demonstrate your products and talk your audience through it. Videos can easily be used to explain your products or services to potential customers. Seeing how a product works will help your customers understand how it's used and why buying from you is preferable to other sellers. So, learning to make videos to explain what you are selling will easily help build your customer base.

If you decide to use YouTube to share your videos and you should, take advantage of the editing features available on this site. You can, for instance, add annotations to your video. This could be a great way to share a link, some additional information about the product you are demonstrating or even a coupon code. Try submitting your videos to various video websites. YouTube is very popular and should be used, but don't forget there are several video hosting sites out there. Sites like Meta Café, Vimeo, and Daily Motion can offer some variety to your campaign. You can add videos to your own website, but don't go overboard since it can affect your page loading time.

Here's what ReelSeo has to say about video marketing:

When building a successful multi-platform video strategy, brands need to know what type of content works best on which social video site. For instance, did you know that uploading a native video to Facebook can generate an enormous amount of views on the first day, but uploading the same video to YouTube can lead to more views and engagement in the long run? Source: Video Marketing Tips, Trends, Strategy & Best Practices http://www.reelseo.com/video/marketing/#ixzz3in0uLQ6O ©ReelSEO.com, All Rights Reserved

To help make your videos go viral offer great content. You do not have to have the best video camera in order to be seen by millions. People will watch a video that is just okay if it contains relevant information that is important to them. However with that being said, purchase the best video camera that you can afford for a good quality video.

Help potential customers find your videos by using strong keywords. If you have a YouTube channel, you should take the time to write descriptions for all your videos and share links to your main site. Choose strong keyword's that potential customers are likely to use when they look up videos on topics related to your products.

Hopefully these tips help you with your video marketing on the road to internet success.