Articles

Don’t be Fake, Establish Your Brand’s Content Marketing Voice

by Fusion 360 Studios Digital Marketing Specialists

We all have one friend that asks how we are doing, but doesn’t really care to hear the answer. Instead, she continues to tell us all about how awesome her life is, with exaggerated tales of excitement and fortune. You probably hate her. It’s the same thing with content marketing. You need to create a persona around your brand that is genuine and engaged with your clients. Don’t be the brand that only talks about itself and refuses to respond to its customers.

Establish Your Voice

The first thing you must do is establish what character you want your brand to be. If you are marketing artisanal jams made in Utah, maybe you want your character to be more like a sweet grandmother. Whatever character you choose, be consistent and engaged with your audience. The more content you put out there with that character, the more your audience will perceive you as being authentic.

Have a Dialogue

Once you have posted online, respond quickly to comments and engage with your readers. No one likes it when you don’t respond to a text message, and the same goes for an individual reaching out to a brand. Make sure that your responses follow the same tone as the previous content.

The More You Give, the More You Get

The more that you respond and engage with readers, the more likely it is that those people will share your brand with their friends. It is free marketing that only requires you to be genuine online. Maybe your Utah jam brand will reach someone on the East Coast thanks to your audience interactions, and you will have opened up a whole new market for your product.

Finally, Tell Stories

Everyone loves a good story, and why not tell a story about your brand? If your Utah jams are a secret recipe passed down for generations, share that story. Everyone will see how authentic your brand is and appreciate the efforts you made to connect with them.

Lura Briggs writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter.

About Fusion 360 Studios Innovator   Digital Marketing Specialists

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Joined APSense since, February 2nd, 2015, From Salt Lake City, United States.

Created on Feb 10th 2016 12:39. Viewed 83 times.

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