Do Not Lose A Good Page Rank Due To Cannibalization Issues

by SONIKA DHALIWAL Professional

SEO is indeed an extremely competitive space but there is no need to be daunted due to the seeming complexity of SEO. SEO is an unpaid form of advertisement that optimizes search engine results with the results most relevant to the keywords used for the search. An SEO Plan uses algorithms to prompt search engines to display the most results about your business with maximum visibility.

What Is The Most Important Thing When It Comes To SEO?

Undoubtedly, as an expert or a developer who has worked in SEO can tell you, one of the most important things when it comes to search engine optimizations are the phrases or the keywords that an individual uses to ensure that the webpage or domain gets an authoritative value. This is also usually what determines the rank of the page. The quality of the phrases and the keywords, how they are used, how they are placed, where they are utilized, and whether the content is useful or not all play a role in determining the ranking of the page.

However, while a lot of people do understand how important keywords and key phrases are to SEO, what a lot of people on the same hand do not understand is that not handling these keywords and phrases correctly can lead to a phenomenon called keyword cannibalization.

What Is Keyword Cannibalization? Why Is Keyword Cannibalization Problematic?

Any SEO expert will be able to tell you that keyword cannibalization is one of the worst things that can happen to you. You are already in a situation where you are competing for limited space amongst millions of competitors, but what happens when keyword cannibalization occurs is that you end up competing with yourself. This is because, when you use the same keywords or the same phrases over a variety of topics, google will show at the most one or two results from your website, leaving out the rest.

Now it can so happen that certain content on your website may actually be more authoritative and of better quality than the other content on your website, but it may never even be displayed on search engine rankings due to keyword cannibalization. Therefore, it is important to stay away from keyword cannibalization if you want to make sure that you are not leading to the destruction of your own possible publicity.

How Do I Try And Prevent Keyword Cannibalization From Occurring?

Obviously, the first and the most obvious way to avoid keyword cannibalization would be to keep a good amount of different quality and relevant keywords in place with quality content in place as well. This will ensure that your own website’s webpages will not be competing with each other for the same space on a search engine platform’s search results. This can be tremendously helpful, especially if you are looking to grow your audience and get customers organically. It is also an ideal way to convert customers effectively. If you keep this in mind while posting on your website and while drawing traffic to your website, you will see that it will help you tremendously.