Do Not Lose A Good Page Rank Due To Cannibalization Issues
by SONIKA DHALIWAL Professional
SEO is indeed an extremely competitive space but there is no need to be
daunted due to the seeming complexity of SEO. SEO is an unpaid form of
advertisement that optimizes search engine results with the results most
relevant to the keywords used for the search. An SEO Plan uses algorithms to
prompt search engines to display the most results about your business with
maximum visibility.
What Is The Most Important Thing
When It Comes To SEO?
Undoubtedly, as an expert or a developer who has worked in SEO
can tell you, one of the most important things when it comes to search engine
optimizations are the phrases or the keywords that an individual uses to ensure
that the webpage or domain gets an authoritative value. This is also usually
what determines the rank of the page. The quality of the phrases and the
keywords, how they are used, how they are placed, where they are utilized, and
whether the content is useful or not all play a role in determining the ranking
of the page.
However, while a lot of people do understand how important
keywords and key phrases are to SEO, what a lot of people on the same hand do
not understand is that not handling these keywords and phrases correctly can
lead to a phenomenon called keyword cannibalization.
What Is Keyword Cannibalization? Why
Is Keyword Cannibalization Problematic?
Any SEO expert will be able to tell you that keyword
cannibalization is one of the worst things that can happen to you.
You are already in a situation where you are competing for limited space
amongst millions of competitors, but what happens when keyword cannibalization
occurs is that you end up competing with yourself. This is because, when you
use the same keywords or the same phrases over a variety of topics, google will
show at the most one or two results from your website, leaving out the rest.
Now it can so happen that certain content on your website may
actually be more authoritative and of better quality than the other content on
your website, but it may never even be displayed on search engine rankings due
to keyword cannibalization. Therefore, it is important to stay away from
keyword cannibalization if you want to make sure that you are not leading to
the destruction of your own possible publicity.
How Do I Try And Prevent Keyword
Cannibalization From Occurring?
Obviously, the first and the most obvious way to avoid keyword
cannibalization would be to keep a good amount of different quality and
relevant keywords in place with quality content in place as well. This will
ensure that your own website’s webpages will not be competing with each other
for the same space on a search engine platform’s search results. This can be
tremendously helpful, especially if you are looking to grow your audience and
get customers organically. It is also an ideal way to convert customers
effectively. If you keep this in mind while posting on your website and while
drawing traffic to your website, you will see that it will help you
tremendously.
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Joined APSense since, January 26th, 2018, From Chandigarh, India.
Created on Jul 9th 2020 00:16. Viewed 255 times.
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