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Digital Trends in e-Commerce
by Ware-Ever Pay The Shape Of All PaymentThere are some exciting trends in the field of e-commerce that should be a boon to professionals and business owners everywhere. From social media to mobile credit card payment methods, it’s an exciting time to be in business. Now, you have more tools than ever at your fingertips to market products and services, collect meaningful statistics on your customers, and engage in outreach and public relations. Below are just a select few of the emerging digital trends in e-commerce today.
Personalization in Shopping
Whether you’re on the consumer side of the shopping experience or the business side, there’s no doubt that personalization has become a major new factor in the experience of e-commerce. It’s no longer just for web shopping portals either, as social media sites are making it possible for businesses to connect with their customers and find out the details that help them tailor their products and services to what customers are demanding. Customization is going to rule the day, allowing for more targeted ad campaigns and personalized user experiences.
Shopping on a Multitude of Devices
In the past, e-commerce was basically relegated to the personal computer. You knew that when someone was visiting your website, it was almost certainly from a desktop or laptop computer. Today, the landscape has changed dramatically. While personal computers are still highly relevant, they are more often the domain of the professional at work, with tablets taking over for casual browsing. In addition to tablets, smartphones are an ever-present way to engage in e-commerce for people. This has enabled yet another digital trend, which is the mobile credit card reader.
Mobile Credit Card Payment System
Wouldn’t it be helpful if you could combine the best aspects of a brick and mortar store experience with the convenience of an e-commerce one? One new trend will help you do just that. The mobile credit card reader is something you can attach to a smartphone like iPhone or Android, then swipe a client’s credit card like they were visiting a physical store. The increased flexibility made possible by these innovative mobile payment solutions is making it possible to sell to clients in a real-time basis. They can pay for a product or service of yours in-person and on the spot, which has real implications for business owners and professionals.
These are only a few of the many digital trends found in e-commerce today. The changes are not only revolutionizing the way that business interacts with consumers, but also the way that businesses interact with other businesses in a B2B relationship. If you’re in a business, you owe it to yourself to check out some of these new technologies to see if any of them could give you a competitive edge. Something as simple as analyzing data on your business’s Facebook page or implementing secure payment solutions for a mobile phone with next day payments could be the advantage you need to serve your customers better and win out over the competition. The main conclusion to come to, of course, is that the future is exciting and it will be interesting to see how it all unfolds.
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About Ware-Ever Pay 
The Shape Of All Payment
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