Digital Marketing Trends That Will Matter Most In 2019

It is an accepted fact that effective marketing and advertising efforts provide great results. However, the power of digital marketing cannot be ignored. If your goal is to get to the top in your niche, it is important that you are active online. The digital landscape’s influence has been continuously growing right from the 1990s. Streaming content, social media, and the ease of creating as well as consuming digital content all have contributed to making your presence on the Internet extremely crucial. Therefore, you need to work closely with a reliable SEO company Kerala in order to effectively reach across to your online audience.

Artificial Intelligence (AI)

AI, considered as cutting edge technology, would become as popular as the smartphones. Robots will gather facts either through human input or by way of sensors and use the information for solving problems or performing tasks. In simple terms, AIs (computer systems) will start performing tasks that are normally performed by human beings. AI can be deployed for performing functions such as content marketing, advertising, and customer service. If you can work with a reputed digital marketing company in Cochin, you will be in a better position to keep up with the developments in the field.

ChatBots

Chatbots are there everywhere now. They are there on business websites, social media newsfeeds, and mobile apps. They serve many purposes. However, they are often used to provide answers to simple questions or help users accomplish simple tasks. Virtual assistants or digital concierges deployed by large enterprises on their websites are actually chatbots. New uses for keep emerging for chatbots and they include lead qualification, website browsing guidance, and shopping assistance, among others. In the future, chatbots will be employed by even small businesses.

Video Marketing

Big brands have been employing video marketing strategy for many years now. However, the videos are changing. It is predicted that videos will constitute more than 85 percent of all Internet traffic by 2020. Moreover, a large number of videos watched by people would not be that uploaded by businesses or brands, but those uploaded by individuals. The videos that will be in high demand in the coming years would include how-to videos, product walkthroughs, and customer testimonials, among others.