Digital Marketing Trends 2017

by Mushavvirkhan Balooch Digital Marketer

SEO: Is the simple technique which is the based on On-page SEO, Off-page SEO, and Keyword research. You do it in many different ways to create visibility on Google.

Keyword Research: Keyword research is the first step to do in SEO for any website. Just choose a keyword with less low competition and high search volume. Always select the long tail keyword for your website to target with.

On-page SEO: On-page SEO: In this technique, You have to work on all On-Site website issue like Meta title and description tag, optimize your keyword related to your landing page, ALT tag optimization, header tag, Apply custom 404 page, Create Sitemap and submit in Google Search Console, Reduce website overall loading time, Apply canonical tag to get rid of duplication and make sure your site URL is SEO Friendly.

Off-page SEO: In this technique, you will work on build backlinks for your site with the help of content marketing. You can also do some social bookmarking, directory submission, article submission, local listing, Business listing ( N.A.P. Listing ).

From this, you can generate more backlinks for your site and this backlink shows that you have more visibility from another site so Google will rank your site because you have a Good backlink Score from another site on Google.But make sure, You can build backlinks from authority Sites.

SMO: Stands for Social Media Optimization, which helps to improve the visibility of your business through Social Media Sites As Facebook, Twitter, LinkedIn, G+ Stumble upon, Dash burst etc. (In short Optimizing the Social Media pages or campaigns to spread the awareness of your business or services to gain well rank on social media search).

"There are many marketing automation tools available on GooGle. With the use of automation, You can reach out your target people and convert them into your loyal customer."